Head up display in automotive is a transparent display which projects data on the wind-shield without requiring drivers to change their viewpoint. This is primarily achieved by two approaches. First, the windshield is manufactured with a layer of display projecting data. Second, the combiner separated from the windshield is used to display suitable information to the driver. The display usually present information related to speed, navigation, fuel indication or vehicle maintenance. Initially, HUD were developed using CRT (Cathode ray tube) technology, but are now available in LCD technology presenting clear picture to the driver viewing at any angle.
Increasing smartphone penetration in daily activities and connectivity features in vehicles are primarily driving the growth of global HUD market. Moreover, continuous development in advanced navigation capabilities demands the display to project clear picture without distracting the driver attention, which is also increasing the adoption of such displays.


The objectives of this report are as follows:
-To provide overview of the global Automotive Head-up Display (HUD) market
-To analyze and forecast the global Automotive Head-up Display (HUD) market on the basis of product type, sales channel and vehicle type.
-To provide market size and forecast till 2025 for overall Automotive Head-up Display (HUD) market with respect to five major regions, namely; North America, Europe, Asia Pacific (APAC) , Middle East and Africa (MEA) , and South America (SAM) , which are later sub-segmented across respective major countries.
-To evaluate market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend.
-To provide exhaustive PEST analysis for all five regions.
-To profiles key Automotive Head-up Display (HUD) players influencing the market along with their SWOT analysis and market strategies.
Some of the important players in Automotive Head-up Display (HUD) market Continental AG, Delphi Automotive LLP, Denso Corporation, JOHNSON CONTROLS, MicroVision, Inc., Nippon Seiki Co. Ltd., Robert Bosch GmbH, YAZAKI Corporation, Visteon Corporation, and Harman International Industries Inc.