Augmented shopping allows customers to engage with brands and products through digital experiences that will enable them to try out virtually, interact or customize their product; these experiences help provide more detailed, intuitive product information than standard web experience. Growing smartphone adoption and increasing m-commerce have become significant sources for implementing augmented technology to provide customers with an improved shopping experience.
MARKET DYNAMICS
The need for enhanced consumer engagement and interaction while providing higher customer experience increases augmented reality shopping across different industries. AR's growing importance in the retail industry helps increase the perceived value of products and brands and thereby enhances product sales. Also, the need for a virtual product demonstration and a greater awareness of the company brand to reach a broader audience drive market growth.
MARKET SCOPE
The "Global Augmented Shopping Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The augmented shopping market report aims to provide an overview of the augmented shopping market with detailed market segmentation by component, application, and geography. The global augmented shopping market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading augmented shopping market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global augmented shopping market is segmented on the basis of component, and application. On the basis of component, the augmented shopping market is segmented into: Solutions and Services. Based on application, the augmented shopping market is segmented into: Furniture and Lighting, Beauty and Cosmetics, Apparel Fitting, Grocery Shopping, Footwear, and Others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global augmented shopping market based on various segments. It also provides augmented shopping market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The augmented shopping market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the augmented shopping market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the augmented shopping market in these regions.
MARKET PLAYERS
The reports cover key developments in the augmented shopping market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from augmented shopping market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the augmented shopping market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the augmented shopping market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Apple Inc.
- Augment
- Blippar Ltd
- Google LLC
- Holition Ltd.
- Imaginate
- Marxent
- Microsoft
- PTC
- ViewAR GmbH
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.