asia pacific menstrual cups Market

Asia Pacific, the Menstrual Cups market, is anticipated to reach US$ 169.35 Mn in 2027 from US$ 102.73 Mn in 2019. The market is projected to grow with a CAGR of 6.5 % from 2020-2027.

The Menstrual Cups market is growing primarily due to the increasing popularity of menstrual cups, and infections due to sanitary pads and tampons in the Asia Pacific that are boosting the market over the years. Restraining factors, such as disadvantages of menstrual cups products, likely to damage the growth of the market in the coming years. On the other hand, rising disposable income and shift towards using reusable products is expected to have a positive impact on the growth of the Asia Pacific menstrual cups market in the coming years.

Menstrual cup is a hygiene product used by the female during menstruation. It is a best alternative for tampons and pads, and prevents leakage of blood onto the clothes. Menstrual cups are made of various material such as silicone, rubber, thermoplastic elastomer (TPE). The cups are worn internally near the vaginal canal where it collects the blood rather than absorbing it.

Menstruation is a part of women?s life; however, talking about it is difficult for some women. Recently with government initiatives and support, talking about menstruation is easier, and thus new products are being launched in the market. Tampon, menstrual pad, and liners are the most commonly used products, and the market players are also cutting down their prices in order to increase their sales. WHO/Asia Pacific has been working with the Member States to understand the magnitude of the problem better and to support the development of policies to tackle the inequality surrounding menstrual hygiene management (MHM). Such organizations are eradicating the stigma surrounding menstruation by encouraging conversations on it. Also, initiatives by government and non-government organizations have led to an increase in awareness of menstrual cups. For instance, the Alappuzha municipality, India, distributed free menstrual cups as an initiative to find an alternative to the waste management problem. The municipality distributed 3,000 menstrual cups to the women in order to adopt the environment-friendly technique for menstruation. Thus, owing to the benefits provided by menstrual cups supported by initiatives taken by the government and non-government organizations are likely to increase the popularity of menstrual cups.
Menstrual cups are becoming more popular due to the growing preference for reusable products. The menstrual cups are inexpensive, reusable, and safe and are unlikely to leak like other products such as menstrual pads and tampons. The menstrual cup, which is made of flexible silicone, plastic, or latex and worn inside the vagina, collects blood instead of absorbing it, so it won?t get saturated. It can be worn for up to 12 hours and since it lasts for years, it?s much affordable and environmentally responsible. Social media platforms like Facebook and Instagram are promoting the adoption of menstrual cups. Therefore, the demand for menstrual cups is expected to increase during the forecast period.

In 2019, the reusable Menstrual Cups accounted for the largest market share in the Asia Pacific menstrual cups market. Reusable menstrual cups are a comfortable alternative to disposable menstrual products. These reusable products are more economical than disposable ones. Even the government has abolished the tax on the female hygiene products, though tampons and menstrual cups were listed as luxury products, new government rules and regulations have gone some recent changes to make it available to low- income and middle-income Asia Pacific women.

In 2019, the medium size segment, held the most significant market share of the menstrual cups market by the size. This segment is also anticipated to hold a considerable portion of the market in 2027, owing to the benefits offered by the medium size cups. The segment is also anticipated to witness growth at a significant rate during the forecast period.

Some of the significant primary and secondary sources for Menstrual Cups included in the report are World Health Organization (WHO), Centers for Disease Control and Prevention (CDC).