The Asia Pacific green tea market is accounted to US$ 8710.7 Mn in 2018 and is expected to grow at a CAGR of 5.9% during the forecast period 2019 – 2027, to account to US$ 14568.7 Mn by 2027.
Green tea is prepared from the Camellia sinens is plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves followed by drying them. Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Some of the scientific studies have also proven that the consumption of green tea is beneficial in enhancing the thinking skills and also is helpful in lowering cholesterol and triglycerides in the body. Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. Moreover, the consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and anti-microbial properties. The demand for unique flavored, rich aroma, and taste of green tea products is driving the growth of the green tea market. Green tea is expensive as it is more selective about the part of the tea plant that is being used. It is made using only the tea plant's new buds/leaves. Green tea leaves are not fermented and therefore do not undergo the process of oxidation as in the case of black tea. The key players in the green tea market are experimenting with new, unique flavors, and aromas. As flavor, aroma options increase, consumers may turn to green tea products as a convenient way to benefit their health. Currently, the RTD green tea beverage consumption is continuously growing with the rise in disposable income and increasing buying power of consumers. Millennials are looking forward to adopting high-end and super-premium products, which is helping in the growth of premium RTD green tea products.
The Asia Pacific green tea market is segmented on the basis of type is segmented into green tea bags, green tea instant mixes, iced green tea, and loose leaf and others. The green tea is in demand due to its multiple health benefits. The green tea bag segment dominated the Asia Pacific green tea market. Tea bags were discovered in 1904. A tea bag is a thin porous bag, filled with tea leaves. They can be opened and empty thus allowing the full-leaf tea to be filled by the tea brewer or the consumers. The green tea bags are generally made of filter paper, food-grade plastic, or silk cotton. The instant tea was invented in the 1930's but not sold until the late 1950's. The instant green tea became popular with the introduction of innovative products in the market. Once the tea is brewed and liquefied, it is then concentrated and dried into powder form. The amount of nutrients in the instant mix is said to be the same as the green tea brewed. An instant green tea mix dissolves quickly in the liquid medium and does not leave any residue. Iced green tea offers cool refreshment during hot days, along with certain health benefits. Unflavored iced green tea contains zero calories; however, sweetened version usually have less calories compared to soft drinks or juices. Once the loose leaf tea is soaked in liquid medium, the tea leaves have room to absorb ample water and expand as they infuse it. This allows the liquid to flow through the leaves and extract a wide range of vitamins, minerals, flavors, and aromas. Capsules or the dietary supplement are included in green tea. The power of green tea to enhance the overall health has been respected by Asian cultures since a very long time.
Asia Pacific green tea market is segmented based on country as –Japan, India, China, South Korea, and Rest of Asia Pacific. The China holds the largest share in the Asia Pacific green tea market, and the green tea market in Japan is expected to grow at a faster pace over the forecast period. The developed and developing countries in the Asia Pacific region are witnessing an upsurge in the middle-class population, along with growth in urbanization, which offers ample opportunities for the key market players in the green tea market. Asia-Pacific is the largest producer of green tea. There is an increasing trend for health consciousness among people across the Asia Pacific region, encouraging consumers, particularly millennial, to opt for green tea instead of carbonated beverages. The increase in demand for green tea is due to the health benefits offered by green tea coupled with rising awareness about the herbal ingredients present in green tea products. Countries like China and India are among the top producers of green tea in the Asia Pacific region and are able to meet the growing demand by exporting the tea across the world.
Some of the players present in Asia Pacific green tea market are Finlays , Kirin Holdings Company, Associated British Foods plc, Nestle, Hankook Tea, ITO EN,Tata Global Beverages, and Unilever, among many others.
The overall Asia Pacific green tea market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the Asia Pacific green tea market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Asia Pacific green tea market.