The APAC electronic power steering market is expected to grow from US$ 26,704.59 million in 2019 to US$ 28,933.30 million by 2027; it is estimated to grow at a CAGR of 4.1% from 2020 to 2027.
Growing demand for electronically assisted steering systems in vehicles, owing to the strict guideline announced by the governments for fuel efficiency is one of the major drivers for the market. Furthermore, growing production of vehicles and increasing preference for smooth driving experience and high comfort is boosting the demand for electronic steering systems across APAC. Presently, the majority of light-duty vehicles are well equipped with gasoline-powered spark-ignition-engine powertrains, which tends to have higher fuel consumption. The diesel engines consume 10–20% less fuel as they have more efficient engine operations, whereas hybrid vehicles powered with the help of gasoline and have lower fuel consumption. The hybrid vehicle engine operates to its peak efficiency as well as accommodates an amount of energy from regenerative braking. The electric vehicles (EV) have the lowest energy consumption as they operate through battery that uses intrinsically higher efficiency of electric motors as compared with internal combustion engines. Several manufacturers are focusing on ensuring the newly registered EU fleet to limit with the average CO2 emissions per km by 2030, as penalties would be issued for noncompliance. The selling of EVs offers the original equipment manufacturers (OEMs) the opportunity to meet their targets with extra credits and make compliance easier by reducing the limit’s stringency by up to 5%. Furthermore, the rising adoption of steer-by-Wire (SbW) technology is fueling the growth of the APAC electronic power steering market.
Based on type, the passanger cars segment led the APAC electronic power steering market in 2019. Passenger cars are the transport vehicles with not more than eight seats. Due to the worsening weather and air quality in countries such as Bangladesh, Pakistan, Mongolia, Afghanistan, and India, people are adopting alternative fuel and related technologies in their passenger cars. Passenger cars can be divided into sedan, hatchback, and SUV or MUV. The demand for passenger vehicles is increasing with a rise in per capita income and need for luxury. The electronic power steering system is linked to the vehicle control unit. This provides safety, comfort, convenience, and the ability to implement innovative driver assistance systems such as traffic jam assist and evasive steering support. Further, the manufacturers such as Robert Bosch GmbH and ZF Friedrichshafen AG are engaged in manufacturing electronic power steering systems for passenger cars segment.
APAC is severely affected by the COVID-19 pandemic. The region comprises a large number of developing countries, positive economic outlook, high industrial presence, huge population, and rise in disposable income. All these factors make APAC a major growth driving region for various markets, electronic power steering market. Increasing online shoppers and growing e-commerce sector in this region offer lucrative opportunities for the growth of the APAC electronic power steering market. The consequence and impact of the COVID-19 pandemic can be even worse and totally depend on the spread of the virus. The government of countries in APAC is taking possible steps to reduce the effects of the outbreak by announcing lockdown, which negatively impacts the revenue generated by the market. India is one of the leading manufacturing sectors in the region, and the most affected country in APAC. Several markets in the region have witnessed negative growth in the past three months. The lockdown is hindering the automotive sector in India. Japan and South Korea are still combating the novel coronavirus, which is a critical factor toward the slowdown in the growth of the electronic power steering market. However, China has been able to stabilize the spread of COVID-19, and industries are up and running. This embarks a positive sign toward the stabilization of the electronic power steering market.
The overall APAC electronic power steering market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the APAC electronic power steering market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the APAC electronic power steering market. HYUNDAI MOBIS, JTEKT Corporation, Mando Corporation, Mitsubishi Electric Corporation, Nexteer Automotive, NSK Ltd., Robert Bosch GmbH, SHOWA CORPORATION, thyssenkrupp AG, and ZF Friedrichshafen AG are a few players operating in the market.