The APAC digital English language learning market accounted for US$ 1,678.6 Mn in 2019 and is expected to grow at a CAGR of 17.2% over the forecast period 2020-2027, to account for US$ 5,974.6 Mn by 2027.
Asia Pacific education sector is transforming exponentially, owing to the various initiatives undertaken by governments and private organizations to drive the sector digitally. Governments of various countries in Asia Pacific such as China, South Korea and Australia have initiated the digital education schemes in the past years, which have helped these countries to boost the English education systems in the countries. For instance; Australian governmental initiative Digital Education Revolution (DER), which was initiated a decade ago, has fostered several schools and universities in leveraging digital education. Similarly, Chinese government has also initiated several policies to drive the digital education majorly focusing on English language learning, which has propelled the rise in number of companies offering the same to Chinese students. 51Talk is one of the most prominent APAC digital English language learning institutions in China; and 17Zuoye is another digital platform for Chinese students, teachers and parents, which provides online exercises and homework, allowing the end users to enhance their capabilities. These initiatives have driven the educational technology to a great extent. In the current scenario, India is pacing up to create a substantial market space for digital education. Various initiatives have been undertaken by the Indian government to popularize the digitalized technologies in educational sector. SWAYAM is the most prominent digital learning platform and initiative undertaken by Indian government, which helps the students to opt for online courses covering all higher education subjects. International universities are also allowed to offer their respective courses and examination through SWAYAM platform, which is facilitating the students to learn and opt for examinations from international universities. This factor increases the English learning, speaking and writing skills of the students. National digital library is another Indian government initiative implemented with a vision of virtual source of learning resources from a single-window facility. This initiative is also gaining prominence in the current state, and the same is expected to boast the APAC digital English language learning market in India to grow, which is anticipated to showcase growth in Asia Pacific APAC digital English language learning market. Few other initiatives undertaken by Indian government to boost digital education include; e-Shodh Sindhu, FOSSEE, and Virtual Lab. Thus, with the increasing initiatives by different governments of Asia Pacific countries is foreseen to facilitate the APAC digital English language learning market to upsurge during the forecast period.
Digital transformation is has influenced the Asia Pacific educational sector heavily in the recent years. Australia and China are the most prominent countries to implement digital education in schools, and universities which include English language learning. However, China and South Korea leads the APAC digital English language learning market. India on the other hand has recently implemented several initiatives to boost the digital education in the country under the initiative “Digital India”. Additionally, the penetration of internet has spurred the demand for e-learning in the country, which is also impacting positively on the APAC digital English language learning market in the recent scenario. Also the availability of the online examinations and scrutinizing individual English proficiency has also gained popularity in the Asia Pacific countries.
India, China, Indonesia, Australia, Thailand, and North Korea are economically developing country and witnessing growing economies owing to various Government led initiatives towards progressive development. Factors such as initiative towards focusing on the digital infrastructures, and various internet usage awareness campaigns lay a strong platform for the development of digitalization. Companies from the western part of the world have been keener on investing and opening their branches in the Asian countries. This is expected to positively influence the need for APAC digital English language learning market in the coming years.
The APAC digital English language learning market players are experiencing substantial growth in the recent years owing to the increase in procurement of their services by the corporate sector. Corporate communication is one of the most critical functions faced by various employees working in Asia Pacific organizations. Pertaining to this fact, several companies operating in different countries in Asia Pacific undertaking initiatives to enhance the proficiency of English language among the employees. This factor is boosting the APAC digital English language learning market through corporate sectors. The companies offering corporate English language learning services design their modules to enhance the communication skills of any employee at various levels. The corporate English language learning training is majorly focused towards the information technology enabled services (ITES) including business process outsourcing individuals and knowledge process outsourcing individuals and also towards the professionals engaged in interaction with English-speaking country clients. The rising of ITES in different countries in Asia Pacific is anticipated to create substantial market space for APAC digital English language learning market players in the coming years.
The key companies operating in the APAC digital English language learning market that are profiled in the report include Cambridge University Press, Cengage/ National Geographic Learning, EF Education First, English Language Institute China, Mcgraw-Hill Education, Oxford University Press, Pearson ELT, Sanako Corporation, Springer Nature Limited, and Transparent Language, Inc. among others. Several other players are also functioning in the APAC digital English language learning market worldwide, contributing significant revenue shares year on year.
The overall APAC digital English language learning market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the APAC digital English language learning market. It also provides an overview and forecast for the APAC digital English language learning market based on all the segmentation provided for the APAC region. Also, primary interviews were conducted with industry participants and commentators to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the APAC digital English language learning industry.