The course authoring software market in APAC is expected to grow from US$ 159.79 million in 2019 to US$ 529.13 million by 2027; it is estimated to grow at a CAGR of 18.9% from 2020 to 2027.
The mounting integration of artificial intelligence (AI) in various smart education technologies has achieved a high degree of output in educational institutes as well as in the corporate sector. AI addresses problems such as high dropout rates and the ineffectiveness of the "one-size-fits-all" teaching approach. The deployment of AI-enhanced platform is that it has the ability to implement diversified tasks requiring human intelligence. It also helps in maintaining the ability to create solutions to human-related problems, such as speech recognition, translations involving different languages, and decision making. Also, AI-based learning solution offers insights to the professors related to students' abilities, learning styles, progress, and suggestions to customize the teaching methods as per the student's requirement. The implementation of AI in learning analytics is an ideal solution to solve most of the common educational issues. However, the technology is still in the initial stage of development and has a long way to go before it fully meets its potential. The increasing demand for AI and the trend of integrating AI and advanced learning techniques are expected to have a positive impact on the growth of the course authoring software market during the forecast period. Also, incorporating these technologies leads to several benefits, such as democratizing the education sector, cost reduction for students and education organizations, and continuous learning process. All these factors are anticipated to drive the demand for education technology solutions based on AR, VR, and AI technologies, which, in turn is likely to boost the growth of the APAC course authoring software market during the forecast period. Also, rising popularity of online courses and professional certifications is among the other factors expected to positively influence the demand for course authoring software during the forecast period.
In terms of end user, the education segment is expected to dominate the APAC course authoring software market during the forecast period. Course authoring software offers essential digital tools as well as applications for teachers and professors for creating and distributing educational content or courseware. Also, the software enables them to create e-learning modules while taking into account the presentation techniques, online storage, as well as security of generated coursework, as well as easy distribution to online education platforms. Further, the software is used to distribute content to students in the form of academic assignments or virtual classrooms. Also, the rising number of educational institutes opting for online classes would bolster the demand for course authoring software in the coming years.
APAC is adversely affected by the COVID-19 pandemic. However, the crisis is offering new opportunities for course authoring software market in the region. APAC is a highly dynamic region in terms of economic growth and positive online education industry outlook. The region has the presence of many developing countries such as China, India, and many South Asian countries where investments in the online education sector and edtech startups are quite high. The rising level of urbanization, high growth in population, increasing adoption of technologies in the education sector, and surging number of corporate companies are a few of the key driving factors for the future growth of course authoring software market. APAC comprises around 60% of world population that includes the two most populous countries of the world, China and India. In addition, the region also has the presence of huge young and tech savvy school and college going population. All these factors are propelling the demand for various types of course authoring solutions in the region. Additionally, the rising penetration of consumer electronics and growing demand for e-learning/distance learning solutions in countries such as China and India are driving the growth of course authoring software market in the region. The closure of corporate companies, universities, and other educational institutions, due to the ongoing COVID-19 outbreak, is fueling the adoption of education technology solutions across the region. All these factors coupled with the presence of a large number of well-funded edtech startups in APAC would drive the market growth in the coming years.
The overall APAC course authoring software market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the APAC course authoring software market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the APAC course authoring software market. Adobe Inc.; Articulate Global Inc.; Brainshark, Inc.; Easygenerator; Elucidat; Instructure, Inc.; iSpring Solutions Inc.; LearnWorlds; Lessonly, Inc.; and SAP Litmos are among the players operating in the APAC course authoring software market.