Anthocyanin is known as the form of flavonoid. It is a wide class of plant-based pigments utilized as natural coloring agents in several end-use industries. It does not contain any odor or flavor. Its color mainly varies from red, purple, to blue. Anthocyanin is basically a water-soluble pigment that is mostly utilized in the food and beverage industry in the form of a coloring agent. There are several health benefits associated with anthocyanin since it acts as an antioxidant. Anthocyanin is mainly extracted from fruits & vegetables, which are red, purple, or blue in color. Berries, eggplant, blueberries, raspberries, cherries, mangos, plums, black currant, oranges, figs, radishes, asparagus, olives, red cabbage, pomegranates, black rice, kidney beans, black beans, beets, and red-fleshed peaches are some of the sources which hold anthocyanin. It has also wider application in the pharmaceutical industry.
MARKET SCOPE
The "Global Anthocyanin Market Analysis to 2028" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the anthocyanin market with detailed market segmentation by type, source, application, and geography. The report provides key statistics on the market status of the leading anthocyanin market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on type, the global anthocyanin market is segmented into cyanidin, malvidin, delphinidin, peonidin, and others
- Based on source, the market is bifurcated into fruits, vegetables, flowers, and others
- Based on application, the market is bifurcated into food and beverages, pharmaceuticals and nutraceuticals, personal care, animal feed
MARKET DYNAMICS
Drivers:
- Increasing in demand in personal care products such as lipstick, body lotion, and face cream
- Growing demand for healthy food and beverages in the market
- Increase in demand for natural coloring agents
Restraints:
- Availability of substitute products or synthetic colorants
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The anthocyanin market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the anthocyanin market in these regions.
IMPACT OF COVID-19 ON ANTHOCYANIN MARKET
As of July 2021, the US, India, Brazil, Russia, Spain, France, the UK, Turkey, and Italy, are some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 is affecting economies and several industries in different countries due to lockdowns, travel bans, and business shutdowns. The shutdown of various manufacturing plants and factories has also been affected the global supply chains also negatively impacted the manufacturing, delivery schedules, and sales of goods in the global market. In addition, the global travel bans further imposed by countries in Europe, Asia-Pacific, and North America are also affecting business collaborations as well as partnership opportunities.
Due to the Covid-19 pandemic, the food and beverage industry is also facing huge losses, which is further impacting the world economy. It has further disrupted the transportation system and disrupted the supply of raw materials. The disruptive value chain has had a negative impact on the raw material supply, which, in turn, is impacting the growth of the anthocyanin market. However, as the economies are planning to revive their operations, the demand for anthocyanin is presumed to rise since consumers are buying food products through online retailers. In addition, food & beverage producing companies are also taking some safety measures to fight the coronavirus, which include limiting direct contact with delivery person & visitors, strengthening & communicating proper hygiene practices, and conducting complete sanitations & eliminating personnel contact during shift changes. With all these factors, it can be presumed that in post-pandemic times, the demand for these products will take a hike.
MARKET PLAYERS
The report covers key developments in the anthocyanin market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from anthocyanin market are anticipated to witness lucrative growth opportunities in the future with the rising demand for anthocyanin in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the anthocyanin market. In addition, the report focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last 3 years, the key developments in the last five years.
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- ADM
- Cayman Chemical
- DDW The Color House
- EXTRASYNTHESE
- Kalsec Inc.
- ROHA
- Sensient Technologies Corporation
- Symrise
- Synthite Industries Ltd.
- Vinayak Ingredients India Pvt Ltd.