Amaranth is an ancient grain famous for its nutritional benefits as it is rich in antioxidants, micronutrients, fiber, and protein. Amaranth seeds are consumed as grains and are used in variety of food products. It has several medical benefits especially for old age people and has also been proven to aid with weight loss. Rise in consumer awareness about health benefits related to amaranth seed is influencing the growth of amaranth seed market.
MARKET SCOPE
The "Global Amaranth Seed market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the amaranth seed market with detailed market segmentation by type, distribution channel, and geography. The report provides key statistics on the market status of the leading amaranth seed market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on type, the global amaranth seed market is segmented into organic and conventional.
- Based on distribution channel, the global amaranth seed market is segmented into hypermarkets and supermarkets, convenience stores, online retail, and others.
MARKET DYNAMICS
Drivers:
- Change in concept of food from taste based to quality based and shift of consumers towards health oriented food products are driving the growth of the market. The seeds are consumed to enhance cholesterol level, blood pressure, maintain weight loss and promote heart health.
- Use of amaranth seed for making oils which is largely utilized for cosmetic production is also an important factor for market growth as an important grade of halal cosmetic is highly influenced by this market.
- Rise in geriatric population and consumer shift towards vegan items is surging the market growth.
Restraints:
- High production cost and low volume of sales of the product is hindering the growth of the market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South and Central America. The amaranth seed market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely, North America, Europe, APAC, MEA, and South and Central America after evaluating political, economic, social and technological factors affecting the amaranth seed market in these regions.
IMPACT OF COVID-19 ON AMARANTH SEED MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the amaranth seed market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from amaranth seed market are anticipated to lucrative growth opportunities in the future with the rising demand for amaranth seed in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the amaranth seed market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Nimbark
- Motherkart
- Earthroot
- Essence Nutrition
- Eastmade
- Dhatu
- Nutty Yogi
- Trunaturals
- Pyramid seeds
- Nature Bio Foods