MARKET OVERVIEW
Alcopop is basically is any flavored alcoholic beverage which has a relatively low alcoholic content. It includes malt beverages to which various flavorings and fruit juices have been added. The alcopop is basically made up of a base that includes vodka, beer, whiskey, rum, and others.
MARKET SCOPE
The “Global Alcopop Market Analysis to 2028” is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the alcopop market with detailed market segmentation by base type, packaging type, distribution channel, and geography. The report provides key statistics on the market status of the leading alcopop market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
Based on base type, the global alcopop market is segmented into beer, whiskey, rum, vodka, and others.
Based on packaging type, the global alcopop market is segmented into bottles, cans, and others.
Based on distribution channel, the market is segmented into supermarket and hypermarket, specialty store, online retail, and others.
MARKET DYNAMICS
Drivers-
The increase in the youth population along with a higher inclination towards premium alcoholic beverages has driven the growth of alcopop market.
The increase in demand for alcoholic beverages having unique and refreshing flavors is driving the alcopop market.
The increased innovations and fortifications in various alcoholic beverages due to an increase focus on research and development is having a positive impact on the alcopop market.
Restraints-
The implementation of stringent regulations on alcoholic beverages could hinder the growth of the alcopop market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The alcopop market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely, North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the alcopop market in these regions.
IMPACT OF COVID-19 ON ALCOPOP MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries such as the food and beverages industry in various countries due to lockdowns, travel bans, and business shutdowns. The COVID pandemic initially disrupted the demand for alcohol due to the lockdown of restaurants, food service providers, liquor shops, hotels, and bars which had a negative impact on the alcopop market. The shutdown of the local shops and pubs has generated opportunities for the online service providers which has steadied the demand for alcoholic beverages in the period of pandemic which has had a positive impact on the alcohol market. Thus, initially COVID 19 had a negative impact on the alcopop market but slowly and steadily as the demand for alcohol increased, leading to an increased demand for alcopop.
KEY MARKET PLAYERS
The report covers key developments in the alcopop market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from alcopop market are anticipated to lucrative growth opportunities in the future with the rising demand for alcopop in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the alcopop market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Anheuser-Busch InBev SA/NV
- Asahi Group Holdings, Ltd.
- Bacardi Limited
- Beverage Brands
- Brown–Forman Corporation
- Coors Brewing Company
- Diageo
- Mike's Hard Lemonade Co
- SKYY Vodka
- The Miller Brewing Company
The Insight Partner’s dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.