The airport digital signage system is an advanced technology used to display information regarding flights, directions, and other marketing information to passengers. Digitalization plays a vital role in the aviation industry and enhances the operations and passenger experience at airports. Enhanced content management control and real-time updating of information are the key features augmenting the adoption of digital signage at airports. The airport digital signage system market is anticipated to grow due to the increasing demand for digitalized promotion of products and services to attract passengers.
MARKET SCOPE
The "Global Airport Digital Signage System Market Analysis to 2028"? is a specialized and in-depth study of the aerospace and defense industry with a special focus on the global market trend analysis. The report aims to provide an overview of the Airport digital signage system market with detailed market segmentation by technology, software, system type, and geography. The report provides key statistics on the market status of the leading Airport digital signage system market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on technology, the market is segmented as LCD or plasma, OLED, and LED display.
- On the basis of the software the market is segmented into content management software and distribution and scheduling software.
- On the basis of system type, the market is segmented into indoor digital signage and outdoor digital signage.
MARKET DYNAMICS
Drivers:
- Growing technological advancement and lowering prices of large sized digital signage are boosting the market growth.
- Increasing investment for airport digitalization from emerging nations bolster the market growth.
Restraints:
- The high installation cost requiring supporting infrastructure of network, cabling, and various hardware limits the market growth.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Airport digital signage system market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive Porter's Five Forces analysis, highlighting the factors affecting the Airport digital signage system market in these regions
IMPACT OF COVID-19 ON AIRPORT DIGITAL SIGNAGE SYSTEM MARKET
The outbreak of the COVID-19 has severely impacted the aviation and travel industries. The busiest airport across the world experienced a significant drop in passenger and cargo traffic. The airport operators faced significant losses in revenue generation. However, COVID - 19 pandemic is a driving factor for the market, as airports opted for more digital solutions to maintain social distancing and continue the airport operations. For instance, Delta Airlines has implemented the self-contained totems displays for passenger guidance. Digital signage has changed the way of operations at airports to meet COVID - 19 regulatory requirements with enhanced safety solutions.
MARKET PLAYERS
The report covers key developments in the Airport digital signage system market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from Airport digital signage system market are anticipated to lucrative growth opportunities in the future with the rising demand for Airport digital signage system in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Airport digital signage system market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Broadsign International, Inc.
- Cisco
- Corum Digital Corporation
- Israk Solutions Sdn. Bhd.
- NEC Display Solutions
- PADS4 & NDS
- Panasonic Corporation
- SAMSUNG
- Visix, Inc.
- Winmate Inc.