Advertising video on demand (AVoD) refers to a type of video on demand service where the user is not asked to pay for the content; however, the revenue is earned from platforms or advertising agencies. Advertising video on demand solutions enables content owners to test, launch, and optimize video content's Over the Top (OTT) viability. YouTube is an example of the AVoD platform. YouTube allows users to browse the content without any monetization on the content and inserts advertisements while the video is playing. AVoD platform offers a part of the advertisement revenue to the broadcaster as an incentive. To earn the revenue from advertisements, the content owner requires a large audience. It is the audience volume that decides the viability of the business model.
MARKET DYNAMICS
Rising subscriber base due to high-speed internet services is one of the major factors fuelling market growth. Moreover, with demand for increased bandwidth, streaming of higher resolution videos presents an opportunity for operators, as they can leverage their network expertise to provide a superior quality of service by moving toward more advanced 4G networks. Hence, improvements in the quality of video formats is likely to boost opportunities for increasing the subscriptions of advertising video on demand (AVOD).
MARKET SCOPE
The "Global Advertising Video On Demand (AVoD) Market Analysis to 2028"? is a specialized and in-depth study of the advertising video on demand (AVoD) market with a special focus on the global market trend analysis. The report aims to provide an overview of advertising video on demand (AVoD) market with detailed market segmentation by content, ad type. The global advertising video on demand (AVoD) market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading advertising video on demand (AVoD) market player and offers key trends and opportunities in the advertising video on demand (AVoD) market.
MARKET SEGMENTATION
The global advertising video on demand (AVoD) market is segmented on the basis of content, ad type. On the basis of content, market is segmented as media and entertainment, sports, education, travel and tourism, others. On the basis of ad type, market is segmented as pre-roll advertisement, mid-roll advertisement, post-roll advertisements
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global advertising video on demand (AVoD) market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The advertising video on demand (AVoD) market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting advertising video on demand (AVoD) market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the advertising video on demand (AVoD) market in these regions.
MARKET PLAYERS
The reports cover key developments in the advertising video on demand (AVoD) market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from advertising video on demand (AVoD) market are anticipated to lucrative growth opportunities in the future with the rising demand for advertising video on demand (AVoD) market. Below mentioned is the list of few companies engaged in the advertising video on demand (AVoD) market.
The report also includes the profiles of key advertising video on demand (AVoD) market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Tubi, Inc.
- PopcornFlix
- Roku, Inc.
- Zype Inc
- Muvi LLC
- VIXY
- VdoCipher Media Solutions Pvt. Ltd.
- Muvi LLC
- Clearbridge Mobile
- ClipBucket
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.