Action figures are poseable character toy figurines composed primarily of plastic. These are often based upon characters from a comic book, military, film, video game, or television program, fictional or historical. Action figures are marketed toward boys and adult collectors and have achieved broad acceptance as a collector item for adults.
MARKET DYNAMICS
The rising number of families with double income, the increasing number of working women worldwide, and the benefits of toys are the key factors driving the action figures market's growth. Toys play a vital role in brain development as toys aids in acquiring logical and reasoning skills and help attain spatial reasoning and logical skills. Also, the increasing number of kids is the other factor positively impacting the action figures market growth.
MARKET SCOPE
The "Global Action Figures Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the action figures market with detailed market segmentation by type, distribution channel. The global action figures market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading action figures market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global action figures market is segmented into type, distribution channel. By type, the action figures market is classified into Superheroes, Anime Characters, Movie Characters, Others. By distribution channel, the action figures market is classified into Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global action figures market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The action figures market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the action figures market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the action figures market in these regions.
MARKET PLAYERS
The report covers vital developments in the action figures market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the action figures market are anticipated to lucrative growth opportunities in the future with the rising demand for action figures in the global market. Below mentioned is the list of few companies engaged in the action figures market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the action figures market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
1. McFarlane Toys
2. Masters of the Universe
3. Transformers
4. Dragon Ball Super
5. DC Comics
6. Pokemon
7. Playskool
8. Disney
9. The Loyal Subjects
10. Hiya Toys