The action camera is used to capture adventures, sports, or other different activities, which features high-paced actions. They can be mounted on car dashboards, helmets, cycles, and also can be worn on the body for capturing real-life pictures and videos. Action cameras are generally used in outdoor sports, and have the exceptional build quality, enabling it to function in extreme conditions.
MARKET SCOPE
The "Global Action Camera Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the action camera market with detailed market segmentation by resolution, end user, and geography. The report provides key statistics on the market status of the leading action camera market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on resolution, the global action camera market is segmented into standard resolution, HD, ultra HD, and full HD.
- On the basis of end user, the market is segmented into commercial and professional.
MARKET DYNAMICS
Drivers:
- The growing demand for social networking sites such as Instagram, Facebook, and Twitter, and the trend of sharing photos with followers, also the rising number of providers in the market is driving the growth of the action camera market.
- Increasing camera technology is anticipated to witness massive demand during the forecast period.
Restraints:
- The growing popularity of smartphones with high-end cameras may restrain the growth of the action camera market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The action camera market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the action camera market in these regions.
IMPACT OF COVID-19 ON ACTION CAMERA MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the action camera market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from action camera market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the action camera market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Drift Innovation Ltd
- Garmin Ltd.
- GoPro, Inc.
- Nikon Inc.
- Olympus Corporation
- Panasonic Corporation
- SJCAM
- Sony Corporation
- Xiaomi
- YI Technology