Account-based marketing is a strategic move that engages the marketing resources to more specific target segments or accounts resulting in improved sales. Account-based marketing is typically used by sales organizations in order to increase account relevance, engage with higher deals and get the best value out of their marketing activities. ABM helps the vendor to get insights into the company's spending on marketing. Account-based marketing is extensively used by various industry verticals such as BFSI, retail, government, healthcare, manufacturing and other industries to broaden their customer base.
MARKET SCOPE
The "Global Account-Based Marketing Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the account-based marketing market with detailed market segmentation by account type, service offerings, deployment mode, end-user industry, and geography. The report provides key statistics on the market status of the leading account-based marketing market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
? Based on account type, the global account-based marketing market is segmented into one-to-one account, one-to-few account, and one-to-many account.
? Based on service offerings, the market is segmented into managed service, and professional service.
? Based on deployment mode, the market is segmented into on-premise and cloud.
? Based on end-user industry, the market is segmented into BFSI, e-commerce, healthcare & pharmaceutical, consumer electronics, and others.
MARKET DYNAMICS
Drivers:
? The growing popularity of cloud-based solutions and big data analytics the account based marketing (ABM) is experiencing a high demand for account based marketing solutions. Organizations are increasingly adopting account based marketing to boost their sales. Factors such as growing need for identifying right audience, the popularity of social media and analytics are the major factors that are expected to drive the growth of account based marketing market.
Restraints:
? Lack of awareness of ABM solutions is anticipated to restrict the growth of the market in the forecast period.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The account-based marketing market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the account-based marketing market in these regions.
IMPACT OF COVID-19 ON ACCOUNT-BASED MARKETING MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the account-based marketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from account-based marketing market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the account-based marketing market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
? HubSpot, Inc.
? TECHTARGET
? DEMANDBASE, Inc.
? Adobe
? 6Sense Insights, Inc.
? Inside View
? Act-on Software, Inc.
? Adaptive Intelligence, Inc.
? Kwanzoo
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