According to our latest market study, titled "US and Europe OTA Testing Market Forecast to 2028 - COVID-19 Impact and Analysis - by Technology, Frequency, Application, and End User ", The US and Europe OTA testing market is expected to grow from US$ 561.6 million in 2021 to US$ 814.6 million by 2028. It is estimated to grow at a CAGR of 5.5 % from 2021 to 2028. The emergence of 5G is rapidly approaching in the region and is raising the demand for OTA testing in the current scenario.

Telecommunication service providers have recognized the need for a complete overhaul of their current wireless infrastructure in this era of constant change. There are several reasons why an overhaul is necessary, but the most significant one is the contribution of the existing infrastructure to global warming, which requires a change in the existing telecommunications infrastructure.

The need to improve the quality of service, expand service coverage to a wider geographic area, and establish a sustainable network infrastructure in the face of the increasing number of connected devices has contributed to the development of 5G technology. This new infrastructure has the potential to address several key challenges faced by network operators while providing mobile broadband services. It can offer cost-effective functionality to manage the constantly increasing network traffic, meet the speed and quality expectations of users, and generate customer value in a highly competitive market environment.

Furthermore, it is predicted that data traffic will grow at a compound annual growth rate (CAGR) of nearly 40% between 2018 and 2023. This remarkable growth in data traffic over the internet is largely due to the increasing usage of smartphones and other consumer electronic devices connected to the internet through the Internet of Things (IoT). The growth of fully autonomous cars is expected to depend on several factors, such as technological advancements, consumer preferences for fully automated cars, pricing, and the ability of suppliers and original equipment manufacturers (OEMs) to address critical safety concerns. However, the limited availability of technical and skilled staff to conduct numerous OTA testing for niche end-user industries remains a challenge for the industry, which consequently restricts market growth. As telemedicine/telehealth increasingly utilizes machine-to-machine (M2M) and IoT technology, the demand for connected devices is rising in the healthcare sector, which is projected to boost the scope of OTA testing in healthcare devices and consequently drive market growth. The upcoming emergence of next-generation TV sets is also expected to drive the OTA testing market in the near future.

As of the end of March 2021, 5G commercial services had been successfully deployed in 27 European countries, including but not limited to Austria, Belgium, Czech Republic, Estonia, Denmark, France, Finland, Germany, Hungary, Italy, Ireland, Netherlands, Poland, Spain, and Sweden. Furthermore, 258 trials related to 5G were conducted in Europe during the same month. Trials related to 5G Standalone networks and Open RAN are also increasing in this region, which is expected to boost the demand for 5G and 5G-compatible devices. This factor is contributing significantly to the OTA testing market and, as a result, supporting its growth.

Impact of COVID-19 on US and Europe OTA Testing Market
The COVID-19 pandemic has caught the world off guard, leaving most countries ill-equipped to address the challenges posed by this rapidly spreading virus, which has had detrimental effects on both health and the economy. In the first half of 2020, the US market suffered significant losses due to the high number of COVID-19 cases. However, following the lifting of lockdowns, the market has experienced a surge in demand for digital services. The US is at the forefront of the adoption of intelligent IoT-based devices, thanks to its excellent infrastructure support for high-speed internet services. The implementation of the 5G network is expected to fuel market growth in the post-lockdown period.

The report assesses the US and Europe OTA Testing Market as follows:
The analysis of the OTA testing market is based on various factors such as technology, type, frequency, application, and end user across the regions of the US and Europe. In terms of end user, the OTA testing market is categorized into aerospace and defense, consumer electronics, automotive, logistics and transportation, healthcare, and others. Presently, the LTE technology holds a significant share in the market. However, it is expected that 5G technology will emerge as the leader in the OTA testing market by the end of the forecast period.

Furthermore, OTA testing has its application in many areas, such as home automation, mobile payment system, utilities management system, traffic control system, and others.

The OTA testing market is witnessing market players that are primarily emphasizing technology improvements by incorporating advanced technologies. Larger companies are pursuing acquisition and collaboration strategies with other firms to bolster their capabilities and expand their reach in different regions, thus strengthening their market position. The report profiles key market players who are influencing the market, providing their SWOT analysis and market strategies. Additionally, the report features the top industry players, highlighting their products and services offered, financial information from the past three years, and key developments over the last five years.

Some key players in the US and Europe OTA testing market are Anritsu Corporation, Bureau Veritas SA, CETECOM GmbH, Eurofins Scientific SE, Intertek Group Plc, Keysight Technologies Inc., ROHDE, and SCHWARZ GmbH and Co. KG, SGS, TUV Rheinland AG, and UL LLC.

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