The scope of our recent study on the "Tortilla Market Forecast to 2031 - Global Analysis - by Source, Product Type, Category, Distribution Channel, and Geography" includes the factors fueling the tortilla market growth, revenue estimation, and forecast, market share analysis, and the identification of significant market players and their key developments.
The tortilla market size is projected to reach US$ 33.09 billion in 2023 to US$ 45.18 billion by 2031; it is estimated to register a CAGR of 4.0% from 2023 to 2031.
Tortilla is a highly versatile food item that can be used in various dishes such as fajitas, tacos, quesadillas, burritos, and wraps. It is considered a healthier option for bread due to its high starch and lower fat content, and it is typically made from corn flour and wheat flour. Health-conscious customers often prefer tortillas in their diet. Tortillas can be industrially produced by extrusion (die-cut) and dough pressing (hot-press). Each process requires different flour specifications, dough handling properties, and baking conditions, which result in various tortilla characteristics. General Mills, Goya Foods Inc, Poco Loco, Komali Tortillas GmbH, Gruma Corporation, and La Tortilla Factory are a few major manufacturers operating in the tortilla market.
The prevalence of celiac disease is rising in different countries across the globe. According to the data published by Epidemiology, Presentation, and Diagnosis of Celiac Disease in 2021, cases of celiac disease are found across the globe, contrary to earlier beliefs that it affects people in Western and Northern Europe. Celiac disease can cause thyroid/Type 1 diabetes or damage the intestine lining in some patients. According to the data from Beyond Celiac, an estimated 1 in 133 Americans, or about 1% of the population, has celiac disease. However, recent screening studies point to a potentially higher prevalence than 1% in the US. The gluten-free diet can help reduce celiac disease's effect by promoting intestinal healing. Therefore, consumers are tremendously preferring gluten-free diets. This drives the demand for gluten-free tortillas, opening huge product innovation opportunities in the tortilla market across the globe in the coming years.
North America accounted for a remarkable share of the tortilla market in 2022. The US and Mexico are the largest markets for tortilla in North America. Tortillas are a vital part of everyday meals for numerous Mexicans and are utilized in a diverse range of traditional dishes such as tacos, enchiladas, and quesadillas. This cultural importance contributes to the high demand for tortillas throughout Mexico. The Mexican government plays a crucial role in supporting the agriculture and food sectors, particularly in the production of maize and wheat, which are essential for making tortillas. By implementing policies that foster the development of agriculture and ensure food security, the government indirectly contributes to the stability of the tortilla market by guaranteeing a consistent supply of raw materials.
The tortilla market in the United States is significantly influenced by the substantial Hispanic population, particularly those of Mexican descent, who consider tortillas a dietary staple. The cultural influence of Hispanic communities has played a significant role in the introduction and widespread popularity of tortillas among diverse demographic groups. As a result, tortillas have become a common household staple beyond Hispanic communities, reflecting their impact on a broader culinary and cultural landscape. The Hispanic population in the United States is experiencing significant growth and is increasingly concentrated in urban areas. This urbanization trend has led to greater access to various retail options, including supermarkets and specialty food stores, offering diverse tortilla products. Urban centers with substantial Hispanic populations often experience higher sales of tortillas. This demographic group's preference significantly impacts the growth of the tortilla market in the United States.
Based on category, the organic segment is projected to register the fastest CAGR from 2023 to 2031. Organic tortillas contain simple, natural ingredients without preservatives or chemical additives. These tortillas contain 100% certified organically harvested ingredients that are non-GMO verified. They are free from chemical fertilizers such as synthetic nitrogen, phosphate, and potash. Herbicides and synthetic pesticides are also avoided during the farming of ingredients. Organic tortillas tend to have higher nutritional value, as organic farming methods often produce higher levels of certain nutrients. Additionally, they are more environmentally friendly because organic farming is designed to be sustainable and has less environmental impact. Due to the superior quality, the demand for organic tortillas is increasing across the world. The growing inclination of consumers toward organic products encourages manufacturers to invest heavily in products obtained with organic constituents. Companies focus on achieving organic certifications and launching organic tortillas to address the rising demand for organic tortillas. In March 2023, Old El Paso launched a new line of organically certified tortillas that come in various flavors such as blue corn and whole wheat.
Asia Pacific is expected to register the fastest CAGR in the global tortilla market from 2023 to 2031. The growing influence of Western culture on Asia Pacific population positively impacts the demand for tortillas in the region. As globalization continues, there is a growing exchange of culinary traditions, particularly those from North America and Europe, gaining popularity among consumers in Asia Pacific. Improved distribution channels and the increasing presence of supermarkets and hypermarkets make tortillas easily accessible to consumers across Asia Pacific. The emerging tortilla market is witnessing the introduction of tortillas by major players, driven by their increasing popularity in Asia Pacific. In June 2023, American brand Chipoys introduced its authentic rolled tortilla chip to the Australian and New Zealand retail market, offering four flavors-original, spicy ranch, chile lemon, and fire red hot. The company claimed that the snack is made with high-quality ingredients in a unique rolled tortilla shape for added crunch.
Global Tortilla Market Breakdown - by Region
The report includes the segmentation of the global tortilla market as follows:
The global tortilla market is segmented based on source, product type, category, and distribution channel. In terms of source, the market is segmented into wheat, corn, and others. Based on product type, the tortilla market is divided into tortilla/tostada chips, taco shells, tortilla wraps, and others. The tortilla/tostada chips segment is further bifurcated into corn chips and other chips. Based on category, the market is segmented into organic and conventional. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
By geography, the market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The tortilla market in Europe is sub-segmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific tortilla market is further categorized into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The South & Central America market is further categorized into Brazil, Argentina, and the Rest of South & Central America.
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