Sugarcane Juice Market is expected to reach US$ 233.61 million by 2028 

Market Overview

The sugarcane juice market was valued at US$ 138.09 million in 2021 and is projected to reach US$ 233.61 million by 2028. It is expected to rise at a CAGR of 7.8% from 2021 to 2028. Sugarcane juice, a customary drink popular in Asia, is obtained by extracting the juice from sugarcane stalks through a juice-extracting machine. Pasteurization is typically employed to prevent the growth of harmful microorganisms in packaged sugarcane juice. Alternatively, a cold extraction process utilizing a high-pressure processing machine can also be used to extract the juice.  

Market Dynamics

Due to increasing concerns regarding hygiene, consumers have exhibited a preference for packaged food and beverages, which is anticipated to further boost the demand for packaged sugarcane juice. As vaccination rates continue to rise and government restrictions ease, the sugarcane juice market is expected to experience favorable growth in the upcoming years.  

Market Segmentation

On the basis the packaging type, the sugarcane juice market is segmented into bottles, cans, and others. On the basis the channel, the sugarcane juice market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.

On the basis of category, the sugarcane juice market is segmented into organic and conventional. The conventional segment dominated of the global market in 2020. However, during the forecast period, the organic segment is anticipated to exhibit the fastest Compound Annual Growth Rate (CAGR). Organic sugarcane juice is produced using organically grown sugarcane and does not contain chemical preservatives or genetically modified organisms. The juice is minimally processed without fumigation or irradiation, which helps maintain its natural flavor and taste. The escalating demand for organic food and beverages across various regions is propelling the growth of the organic sugarcane juice segment. Additionally, the growing population of health-conscious individuals is expected to boost the demand for sugarcane juice in the upcoming years.   

In 2020, the global sugarcane juice market for was divided into five primary regions: North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South America (SAM). The largest share of the global sugarcane juice market was held by Europe. This growth can be attributed to the region's increasing demand for 100% natural food and beverages, as well as the rising awareness of the health benefits associated with sugarcane juice, which has made it popular among health-conscious individuals. Additionally, the sugarcane juice market in Europe is being driven by key players such as NutriCana, So'Kanaa, and KGN London.   

Market Scope

The scope of our recent study, titled "Sugarcane Juice Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Category (Organic and Conventional), Packaging Type (Bottles, Cans, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)," includes the description of factors fueling the market growth, estimation and forecast of revenue, and identification of significant market players and their key developments, along with providing market share analysis.

Impact of COVID-19

The COVID-19 pandemic brought forth unparalleled challenges for multiple industries, including the food and beverage sector. Nationwide lockdowns and border restrictions resulted in the disruption of supply chains, thereby impacting the production and distribution of various products. Nevertheless, the immunity-boosting properties of sugarcane juice led to a surge in demand during the pandemic.

Furthermore, with increasing concerns regarding hygiene, consumers gravitated towards packaged food and beverages, thereby further augmenting the demand for packaged sugarcane juice. As vaccination rates rise and governmental restrictions ease, the sugarcane juice market is predicted to experience favorable growth in the upcoming years.   

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