The scope of our recent study on the "Sports Nutrition Market Forecast to 2031 - Global Analysis - by Product Type, Distribution Channel, and Geography" includes the factors fueling the sports nutrition market growth, revenue estimation, and forecast, market share analysis, and the identification of significant market players and their key developments.
The sports nutrition market size is projected to reach US$ 46.41 billion by 2031 from US$ 24.01 billion in 2023. The market is expected to register a CAGR of 8.6% during 2023-2031.
The trend of sport and physical activities across the globe is growing considerably. Various developed and developing countries are witnessing an increase in demand for protein powders and RTD beverages as these sports nutrition products offer a wider range of health benefits. Several sports nutrition product manufacturers are opting for new sources of plant-based and organic protein ingredients, such as spirulina microalgae, to differentiate themselves from their competitors in the sports nutrition market. The ingredients such as amino acids and creatine used in these sports' nutrition products target specific body functions, including weight loss, energy balance, and muscle repair. For instance, in November 2023, FrieslandCampina, a sports nutrition company, announced the launch of a new whey protein powder with protein ingredients catered to boost medical nutrition, support athletic performance, and promote gut health. Such ingredient specification in sports nutrition products catering to every individual's requirement is expected to propel the global sports nutrition market.
There is an increase in the prevalence of health conditions such as diabetes and obesity worldwide. According to the WHO, as of 2022, 2.5 billion adults were overweight, out of which 890 million adults suffered from obesity. Owing to the rising health awareness and the increasing focus on a better physical appearance, consumers are increasingly shifting toward a healthy lifestyle with engagement in physical fitness activities. In addition, several sports events taking place across the globe, such as the Super Bowl, Asian Games, FIFA World Cup, and Olympics, result in increased involvement of youth in sports activities. Thus, increasing adoption of sports activities lead to a rising demand for sports nutrition products, including protein powders, protein bars, and sports supplements, by the athletes to increase their overall performance, especially during the games and workouts.
North America held the largest share in the sports nutrition market globally. According to the Trust for America's Health, as of September 2023, 41.9% of Americans in the US are suffering from obesity and are shifting toward healthier diets. To overcome the ongoing health issues, the majority of the population are adopting an active lifestyle with involvement in physical exercise and sports. In response to this trend, several key players in the region are offering a wide product portfolio of sports nutrition products. For instance, in December 2023, Barebells expanded its protein bars product portfolio by launching the Soft Bar Banana Caramel protein bar to cater to the growing trend of consumers' preference for healthy and functional foods. Additionally, the increasing demand for convenient and on-the-go healthier beverages propels the demand for sports nutrition products such as RTD sports drinks, and protein bars. Also, to boost their performance in workout or for quick recovery, consumers are inclining towards consumption of sports supplements. Thus, the shift in consumer lifestyle is boosting the demand for sports nutrition products such as protein bars, RTD sports drinks, and sports nutrition supplements in North America.
Based on product type, the sports nutrition market is divided into supplements, bars, RTD beverages, and others. The bars segmented is expected to grow at highest CAGR in the forecast period. Protein bars are a convenient source of calories and protein. These bars ensure that consumers receive the appropriate number of amino acids required to fuel their workouts, promote muscle endurance, and optimize muscle recovery. The consumption of the protein bar is not just limited to bodybuilders and athletes; it also extends to consumers with active lifestyles wanting to replace their meals with a healthy alternative in the form of a quick snack.
In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2023. . Specialty stores have a large variety of products from different brands. These stores are widely preferred distribution channels for sports nutrition products, especially sports supplements, due to the availability of an extensive range of brands, attractive deals, discounts, and high-end customer service. The skilled staff in these stores have a better understanding of the specific health and nutrition requirements of the athletes. Recommendations and guidance from pharmacists about sports nutrition products create awareness about the brand and the benefits of its products. Thus, several key players in the sports nutrition market targeting the wellness of athletes opt for specialty stores as the distribution channel.
Global Sports Nutrition Market Breakdown - by Region
The report includes the segmentation of the global sports nutrition market as follows:
The sports nutrition market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into supplements, bars, RTD beverages, and others. In terms of distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The geographic scope of the sports nutrition market report focuses on North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The sports nutrition market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.
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