The scope of our recent study on "Global Skin Toner Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Type (Hydrating Toners, Exfoliating Toners, and Treatment Toners), Category (Organic and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Drugstores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)" includes the factors governing the market growth, revenue estimation and forecast, and market share analysis. It also entails the identification of significant market players and their key developments.
The global skin toner market is expected to grow from US$ 1,180.80 million in 2022 to US$ 1,596.75 million by 2028; it is estimated to register a CAGR of 5.2% from 2022 to 2028.
Skin toners cleanse the skin by removing excess oil and dirt, minimize the appearance of the enlarged pores, and soothe and balance skin pH. Toners are infused with natural ingredients such as rose water, witch hazel, and aloe vera. Manufacturers offer skin toners for different skin types, such as oily, dry, sensitive, and combination to target specific skin issues. The growth in the global personal care industry, rising skin care routine, and growing social media influence are among the prominent factors driving the demand for skin toner. Rising adoption of organic personal care products and flourishment of e-commerce and direct-to-consumer channels are further expected to fuel the market growth. Several companies are also investing in research and development activities to launch innovative, certified organic, cruelty-free, and vegan products to meet the changing requirements of consumers.
The skin toner market is segmented into five main regions—North America, Europe, Asia Pacific, the Middle East and Africa, and South and Central America. In 2021, Asia Pacific dominated the global market. The growth in the region is attributed to the presence of a well-established personal care sector, increasing expenditure on skin care products, rising number of women and men regularly practicing skincare routines, and availability of distinct types of skin toners by different brands across retail shelves.
Impact of COVID-19 Pandemic on Skin Toner Market
The COVID-19 pandemic adversely affected the skin toner market growth in 2020 due to the shutdown of manufacturing facilities and restrictions on transportation and logistics. Disruptions in supply chains also hampered the supply of cosmetic products. Manufacturers introduce extensive modifications to their processes to comply with national and regional guidelines to protect employees from COVID-19 infection. Many global manufacturers temporarily paused their operations or allowed production processes with limited manpower.
The COVID-19 pandemic had a mixed impact on the skin toner market. Skin toners were not classified as essential products by governments in several countries, which compelled manufacturers to halt the production of these products. However, the COVID-19 pandemic triggered a digital transformation across many industries, including cosmetic and personal care. According to data released by Bluecore, an average increase of 127% was reported in the online sale of beauty and skincare products globally in June 2020, compared to the same month in 2019. This helped fulfill the increasing demand from consumers. In 2021, the North America marketplace started recovering from financial losses in 2020. The US government reopened manufacturing units with partial or full employee strength. These favorable conditions in several regions led skin toner market players to increase their production volume to overcome the demand and supply gap.
Additionally, the successful implementation of mass vaccination drives in 2021 increased business activities. With economies reviving their operations, the demand for skin toners started rising globally; key manufacturers of skin toners resumed their operations and restored their normal production capacities.
The "Global Skin Toner Market Analysis to 2028" is a specialized and in-depth study of the Food & Beverages industry, focusing on the global skin toner market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The global skin toner market is segmented on the basis of type, category, and distribution channel. Based on type, the market is divided into hydrating toners, exfoliating toners, and treatment toners. By category, the market is bifurcated into organic and conventional. In terms of distribution channel, the global skin toner market is categorized into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. Geographically, the market is segmented into five main regions—North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. In 2021, Asia Pacific dominated the skin toner market and is expected to register the highest CAGR during the forecast period.
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