The scope of our recent study on the "Printed Signage Materials Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Material, Application, and End-Use Industry" includes the factors fueling the market growth, revenue estimation and forecast, market share analysis, and the identification of significant market players and their key developments.
The printed signage materials market size is expected to grow from US$ 42,512.42 million in 2022 to US$ 54,015.34 million by 2028; it is estimated to grow at a CAGR of 4.1% from 2022 to 2028
Printed signage material mainly includes paper and paperboard, plastic, metal, wood, and glass. These materials are manufactured using different raw materials and processes. Further, printed signage material manufacturers can directly provide these materials to printed signage manufacturers or supply them to distributors. These materials are used to create high-impact visuals such as banners, signs, charts, diagrams, posters, and marketing displays
Based on material, the global printed signage materials market is segmented into paper and paperboard, plastic, metal, and others. The paper and paperboard segment is expected to register the highest CAGR during the forecast period. Paper is a fully recyclable material that can be used for indoor short-term signage applications. It is available in bright white color and provides a smooth surface for excellent printing results. Paper has a unique core that allows it to be creased and folded. Many cutting styles such as V-cut, CNC, and die cut/punched can be used for paper cutting to create beautiful, dimensionally stable signages. Paperboard is also a fully recyclable, sustainable option for short-term point-of-purchase (POP) displays, exhibits and kiosks, signage (hanging and 3-dimensional), window displays, and sophisticated packaging
The global printed signage materials market is segmented into five main regions-North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. Asia Pacific held the largest revenue share of the global printed signage materials market in 2022. Major factors driving the market in Asia Pacific are the growing usage of printed signages in the region due to their various advantages and the strong growth of the retail sector in the region.
Impact of COVID-19 Pandemic on Printed Signage Materials Market
Many economies were adversely affected due to the COVID-19 pandemic. The COVID-19 outbreak created a temporary distortion in the operational efficiencies of industrial bases. In North America, the demand for printed signage materials reduced in the retail, banking & financial, and transportation industries due to the pandemic. However, the demand for printed signboards and billboards rose in the healthcare sector and other emergency service facilities, which kept the printed signage material market afloat in the region. The market is reviving due to the significant measures taken by governments in the form of vaccination drives and financial aid. The demand for printed signage is increasing in the region with the reopening of business activities in the retail, sport, entertainment, and transportation sector, driving the printed signage materials market growth.
The report includes the segmentation of the global printed signage materials market as follows:
The global printed signage materials market is segmented on the basis of material, application, end-use industry, and geography. Based on material, the market is segmented into paper and paperboard, plastic, metal, and others. Based on application, the global printed signage materials market is segmented into posters, PoP displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. Based on end-use industry, the market is segmented into BFSI, retail, transportation and logistics, healthcare, sports and entertainment, and others. By geography, the global printed signage materials market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America printed signage materials market is further segmented into the US, Canada, and Mexico. The printed signage materials market in Europe is subsegmented into Germany, France, the UK, Italy, Russia, the Netherlands, Belgium, Poland, Czech Republic, Scandinavia, and the Rest of Europe. The Asia Pacific printed signage materials market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa is subsegmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The South & Central America printed signage materials market is further segmented into Brazil, Argentina, and the Rest of South & Central America.
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