According to the new research report on " Playout Automation and Channel-In-A-Box Market Forecast to 2031 – Global and Regional Share, Trends, and Growth Opportunity Analysis," published by The Insight Partners, the playout automation and channel-in-a-box market size was valued at US$ 20.6 billion in 2023 and is expected to reach US$ 63.3 billion by 2031; it is estimated to record a CAGR of 15.1% from 2023 to 2031.
Playout Automation and Channel-in-a-Box Market:Implementation of Unified Solution
Media companies need solutions to operate their channels efficiently from any place. There is a need for a system where the controller can control the playout and live integration from anywhere. This factor can help media companies to seamlessly coordinate across linear and connected TV (CTV) channels. A common control system ensures consistent and uninterrupted on-air operations. Unified on-premise and cloud playout solutions can enable multisite and multimodal channel origination. The on-premises and cloud playout workflow fosters operational continuity by supporting playout engines situated in different buildings, different cities, or split between on-premises and the public cloud. In March 2024, Imagine enabled unified control of hybrid on-premises and cloud playout with the launch of aviator automation. This unified solution helps media companies to grow channel count, consolidate facilities, or merge broadcast and digital workflows. It can further help them achieve economies of scale and operational savings. The multisite and multimodal operations provide the media companies with the lowest total cost of ownership. Thus, the preference for unified solutions is expected to emerge as a significant trend in the playout and channel-in-a-box market size in the future.
Playout Automation and Channel-In-A-Box Market Segmental Overview
The playout automation and channel-in-a-box market analysis has been carried out by considering the following segments: offering, coverage, vertical, and application. Based on offering, the playout automation and channel-in-a-box market is divided into solutions and services. The solutions segment held the largest playout automation and channel-in-a-box market share in 2023 and is anticipated to record the highest CAGR during 2023–2031. In terms of coverage, the market is segmented into national broadcasters and international broadcasters. The national broadcasters segment held a larger playout automation and channel-in-a-box market share in 2023 and international broadcasters segment is anticipated to record a higher CAGR during 2023–2031. In terms of vertical, the market is segmented into media & entertainment, telecommunications, education and corporate sector, and others. The media & entertainment segment accounted for the largest share in the market in 2023 and is anticipated to register the highest CAGR during 2023–2031. In terms of application, the market is segmented into broadcast, cable, streaming, and others. The streaming segment accounted for the largest share in the market in 2023 and is anticipated to register the highest CAGR during 2023–2031.
Playout Automation and Channel-In-A-Box Market Competitive Landscape and Key Developments
Evertz Technologies Ltd; Harmonic Inc; Pebble Beach Systems; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc. are among the prominent players profiled in the playout automation and channel-in-a-box market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. Several other essential playout automation and channel-in-a-box market players were analyzed to get a holistic view of the market and its ecosystem. The playout automation and channel-in-a-box market report emphasizes the key factors driving the market and prominent players' developments.
Key Findings of Study:
The playout automation and channel-in-a-box market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. European Broadcasting Union (EBU) is a strong alliance of public service media (PSM) with 113 member organizations in 56 countries and an additional 31 associates from countries in Asia, Africa, Australasia, and the Americas. Its members manage ~2,000 television, radio, and online channels as well as services and offer a wealth of content across other platforms. It broadcasts the content in 153 languages to provide consumers with world-class content, from news to sports and music. Thus, the EBU continuously engages in effective practices to reach more audiences, along with expanding its business. Despite challenges posed by the Russia–Ukraine war, international uncertainty, and an economic crisis, EBU has won back media rights for the Olympic Games (2026–2032). Thus, the flourishing EBU business fuels the demand for advanced technological solutions for the efficient broadcasting of consistent and high-quality content, thereby fueling the playout automation and channel-in-a-box market growth in Europe.
The European Union Delegations and its partners focus on organizing many live events in the region. In addition, the live broadcasting of sports and news generates a significant demand for playout automation and channel-in-a-box. The region has a broad presence of global market players fosters playout automation and channel-in-a-box market growth. In June 2023, the European League of Football and Qvest entered into a partnership for a full-service FAST channel playout solution. With free ad-supported streaming television (FAST) channels, the European League of Football plans to reach a broader base of sports fans worldwide.
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