Hatcheries Segment, by End User to Account Largest Share in Ovo-Sexing Technology Market during 2023-2031

According to our new research study on "Ovo-Sexing Technology Market Forecast to 2031 - Global Analysis - by Technique and End User," the market is expected to grow from US$ 54.00 million in 2023 to US$ 105.848 million by 2031; it is anticipated to record a CAGR of 8.8% from 2023 to 2031. The ovo-sexing technology market report highlights the key factors driving the ovo-sexing technology market growth and prominent players with their developments in the market.

The ovo-sexing technology market analysis has been carried out by considering the following segments: technique, end user, and geography. The market, based on application, is segmented into clinical, medical device, and others. The clinical segment held the largest share of the market in 2023; it is also expected to record the highest CAGR from 2023 to 2031.

The ovo-sexing technology market, based on technique, is segmented into noninvasive imaging, genetic editing, volatile analysis, sex reversal, and liquid-based analysis. The noninvasive imaging segment held the largest ovo-sexing technology market share of the market in 2023, and it is expected to register the highest CAGR during 2024-2031.

Based on end user, the market is bifurcated into hatcheries and poultry farms. The hatcheries segment held the largest ovo-sexing technology market share in the ovo-sexing technology market in 2023.

Poultry farming is a form of animal husbandry that raises domesticated birds such as chickens, ducks, turkeys, and geese to produce meat or eggs for food. In poultry, most chickens are farmed in great numbers, and over 60 billion chickens are slaughtered annually for consumption. In poultry farming, chick culling is a widespread practice carried out during egg and meat production. Chick culling is unpopular among consumers and wasteful for the industry. Male eggs take up incubator space, and they must be manually identified and disposed of after birth, which incurs an estimated US$ 500 million annually to hatcheries. The adoption of ovo-sexing is rising in poultry farms to stop chick culling. Methods such as noninvasive imaging solutions and allantoic sampling solutions can be used to determine sex during the 21-day incubation period of an egg before it hatches. Ovo-sexing technologies assume that specific sex characteristics (anatomical or chemical) can be used to detect the sex of the embryo. Several innovative companies and labs are developing in-ovo egg sexing techniques for poultry farms to solve chick culling by identifying the sex of the embryo early in incubation and destroying male eggs before they hatch. Seleggt, a Dutch-German company, introduced bio-marker detection as the first invasive technology for poultry farming in November 2018. Kipster and NestFresh are a few of the egg producers to implement in-ovo-sexing technology. Kipster, a Dutch egg producer company, plans to eliminate the practice of culling male chicks by implementing ovo chick sexing at its US farm by the end of 2024. Similarly, NestFresh announced its implementation of a noninvasive in-ovo-sexing system in its egg production in 2024 and plans to offer shell eggs produced from hens hatched with this technology by mid-2025.

The scope of the ovo-sexing technology market report covers the US, Germany, France, Italy, Spain, Rest of Europe, Israel, ROW. Germany is the biggest contributor to the global ovo-sexing technology market. US is expected to grow with the highest CAGR during the forecast period. The US has a strong market for specialty eggs, with consumers willing to spend highly on cage-free, organic, pasture-raised eggs or on eggs produced using in-ovo sexing technologies. As per the survey published by Innovate Animal Ag in July 2023, ~47% of egg consumers in the US, i.e., nearly 122 million adults, are highly interested in eggs produced using in-ovo sexing, while the remaining 35% (91 million) were reported to be slightly interested. Additionally, 71% of egg buyers are willing to pay a premium for eggs produced using in-ovo sexing, with the median willingness to pay being just over 36 cents per dozen. The rising interest and willingness of consumers to pay more for in-ovo-sexed eggs is likely to drive the adoption of in-ovo sexing technologies by the poultry industry in the US. Poultry-based product companies, such as Vital Farms and Whole Foods, are likely to be early adopters of the in-ovo sexing technology in the US.

Orbem GmbH; In Ovo BV; Respeggt Group; Omegga GmbH; eggXYt; SOOS Technology Ltd; PLANTegg GmbH; and Agri Advanced Technologies GmbH are among the leading companies operating in the global ovo-sexing technology market.

Companies operating in the ovo-sexing technology market adopt various organic and inorganic strategies. Organic strategies mainly include product launches and product approvals. Acquisitions, collaborations, and partnerships are among the inorganic growth strategies witnessed in the ovo-sexing technology market. These growth strategies allow the market players to expand their businesses and enhance their geographic presence, thereby contributing to the overall market growth. Further, acquisition and partnership strategies help them strengthen their customer base and expand their product portfolios.

A few of the developments made by the companies operating in ovo-sexing technology market are as follows:

- In November 2023, In Ovo have secured a 40 million loan agreement with the European Investment Bank (EIB). This huge cash injection is set to turbocharge In Ovo's mission to level up its Ella technology and kickstart other projects, aimed at boosting animal welfare and greening up the poultry sector.

- In August 2023, Agri Advanced Technologies GmbH is the first company in the world to use its Cheggy technology for sex determination in hatching eggs in the USA. This means that the technology that has been used in Germany for several years to end chick killing is now being exported to the USA. At the end of the year, the Cheggy machines will be used for the first time in two US hatcheries. As a non-invasive in-ovo sex determination system, Cheggy sets new standards for speed, efficiency and sustainability in animal welfare.


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