Government Initiatives and Investments Fuel North America Event Apps Market Growth
According to the latest market study on "North America Event Apps Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by End User, Type, and Operating System," the North America event apps market is projected to reach US$ 832.41 million by 2028 from US$ 370.92 million in 2022; the market is expected to grow at a CAGR of 14.4% from 2022 to 2028.
Event apps enable event planners to plan and present their events well-organized, ensuring a personalized experience for attendees. An event app helps in better execution, precise management of events, and robust engagement of attendees. Event apps also allow people to connect to their audience from anywhere, providing a way to engage with the audience before, during, and after the event, saving time and money. Such advantages are propelling the North America event apps market growth.
Benefits of event apps such as better value to the audience, access to event information at fingertips, and enhanced planning and management solutions are propelling the North America event apps market growth. For instance, Crowdcompass, a US-based mobile event app provider for in-person and virtual events, enables people to attend events to absorb content and network, provides attendees with interesting content, and centralizes the event management process into one common channel. The growing demand for conferences, trade shows, universities, and even entertainment events is anticipated to boost the market growth. Integration of advanced solutions such as networking, content absorption, and audience engagement increases convenience for attendees and improves management efficiency for planners, which is further anticipated to propel the North America event apps market growth.
Market players in North America provide high-end solutions for easy app creation and customization, allowing simple setup and code customizations. Real-time updates and in-app sponsorships are providing another event revenue stream. Incorporating a city guide, live polls, and gamification for guest engagement and feedback further advances the market's growth. Changing lifestyle and consumer behavior is a major driving factor for the marketing industry, which, in turn, is boosting the event apps market. Technological advancement is increasing the use of mobile event apps to gain a 360-degree view of the event and manage in-person interactions. The growing proliferation of smartphones is helping event managers interact with the program activities, chat with each other, and improve their business relations, boosting the North America event apps market growth.
Based on type, the North America Event Apps market is segmented into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. In terms of operating system, the market is segmented into iOS, Android, and web-based. Based on end user, the North America event apps market is divided into event organizers and planners, corporate, government, education, and others.
Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm; Meeting Application; On24; Spotme; Webex Events (Formerly Socio); and Yapp Inc. are among the key companies profiled in the North America event apps market. Several other players are also functioning in the North America event apps market, contributing significant revenue shares year-on-year.
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