According to our latest study on "Mobile Threat Defense Market Global and Regional Share, Trends, and Growth Opportunity Analysis - by Operating System, Enterprise Size, and End User , and Geography," the market is expected to grow from US$ 2.5 billion in 2022 to US$ 14.4 billion by 2030; it is estimated to record a CAGR of 24.2% from 2022 to 2030.
Growing Cloud Technology to Provide Lucrative Opportunities for Mobile Threat Defense Market Growth During Forecast Period
Cloud computing provides a cost-effective way to handle data, enabling organizations to store and process it in a centralized location without investing in expensive hardware and infrastructure. This provides SMEs and small startups with a cost-effective method to avail various software solutions and store systems on the cloud. Cloud services can be used on a subscription or pay-as-you-go basis model, which helps small businesses reduce capital spending and allows them to shift their IT costs to operational expenses. As SMEs and startups can be a huge contributor to any country's economic growth, there are rising investments to flourish the cloud infrastructure. A few notable investments are mentioned below:
In May 2023, Amazon Web Services (AWS) announced an investment of US$ 12.7 billion to build an efficient cloud infrastructure in India by 2030. Under the Digital India Vision, the country focuses on expanding its cloud infrastructure to meet growing customer demand.
In FY 2022, the US government invested over US$ 100 billion in information technology, where US$ 12 billion was invested in cloud services to enhance cybersecurity and other cloud services.
The deployment of a mobile threat defense system on a cloud platform will help businesses access it with robust security measures and advanced data protection features for mobile devices. Thus, the growing cloud market will encourage and help startups and SMEs access advanced technologies and solutions, which is likely to have a significant impact on the mobile threat defense market forecast in the next few years.
Key Findings of Mobile Threat Defense Market Study:
The mobile threat defense market analysis has been carried out by considering the following segments: operating system, enterprise size, industry vertical, and geography. Based on the operating system, the mobile threat defense market is bifurcated into Android and iOS. Based on enterprise size, the mobile threat defense market is segmented into large enterprises and SMEs. Based on end-user, the mobile threat defense market is segmented into IT and Telecomm, BFSI, manufacturing, retail and e-commerce, government, and others.
Based on operating system, Android segment has the largest mobile threat defense market share in 2022, as it the widely used operating system in the developing countries.
The scope of the mobile threat defense market report covers North America (the US, Canada, and Mexico), Europe (Russia, the UK, Germany, France, Italy, and the Rest of Europe), Asia Pacific (South Korea, China, India, Japan, Australia, and the Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America). In 2022, North America dominated the market with highest mobile threat defense market share.
Rapidly evolving security threats are estimated to raise the need for disruptive technologies such as artificial intelligence (AI) that can analyze a large amount of data. The ability of AI to provide quick mathematical calculations in order to augment the vital abilities of human intelligence is anticipated to generate growth opportunities for the mobile threat defense market size in the near future.
Several mobile threat defense service providers have already integrated their existing solutions with AI techniques to improve their analytical and incident response abilities. For example, VMware provides a mobile threat defense solution to protect mobile devices from phishing and application, device, and rogue network-originated threats. The collaboration of existing mobile threat defense solutions with advanced analytical technologies to meet the end user expectations is further anticipated to drive mobile threat defense market size.
Cisco Systems, Inc.; Ivanti; SAP SE; Broadcom; AO Kaspersky Lab; Zimperium; SentinelOne; Micro Focus; Pradeo; and Check Point Software Technologies Ltd are among the prominent players profiled in the mobile threat defense market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The report includes growth prospects in light of current mobile threat defense market trends and driving factors influencing the market growth.
Various departments of industries, such as IT and telecom, BFSI, manufacturing, retail, and others, have promoted remote work culture. As the remote working model mandates the use of smartphones and tablets, it becomes crucial for industries to safeguard their official and critical organization information. This scenario has aggravated the demand for security software solutions. In addition, with the rise in cyberattacks, the demand for security solutions is gaining traction. Thus, market players are engaged in several organic and inorganic growth strategies, which, in turn, fuel the mobile threat defense market growth.
A few strategic initiatives by the market players are mentioned below:
In May 2022, Corrata, the award-winning mobile security solution provider, partnered with Three UK to bring Corrata's mobile threat defense solution to Three UK's business customers. Corrata's mobile threat defense solution provides organizations the protection against a full range of mobile cyberattacks, including SMS phishing, malware, and Wi-Fi hacks, in a simple-to-deploy, easy-to-manage solution. This launch was supported by their partner CWSI.
In January 2023, Ivanti and Lookout, Inc. announced the extension of their strategic partnership to include Lookout Mobile Endpoint Security as part of the Ivanti Neurons automation platform. The combined solution, including Ivanti Go and Ivanti Neurons for Modern Device Management, is a best-in-class security and management solution that enables Ivanti customers to deploy a mobile strategy to secure the hybrid workforce while reducing overall risk to the organization. The combination of unified endpoint management and mobile threat defense enables organizations to proactively manage and secure mobile devices against the broadest array of attacks and defend against web-based and sophisticated attacks.