The scope of our recent study on "Maternity Wear Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Product Type (Top Wear, Bottom Wear, Dresses and Gowns, and Innerwear) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)," includes the description of factors fueling the market growth, estimation and forecast of revenue, and identification of significant market players and their key developments, along with providing analysis of market share.

The maternity wear market was valued at US$ 12,257.41 million in 2021 and is projected to reach US$ 16,578.64 million by 2028; it is expected to grow at a CAGR of 4.4% from 2021 to 2028.

Maternity wear typically features a loose and comfortable cut, incorporating elastic tabs and stretchable fabrics such as elastane and spandex. This type of clothing is designed to provide expectant mothers with additional comfort during pregnancy. In some cases, women may continue to wear maternity clothes post-pregnancy until they have lost their pregnancy weight and can comfortably transition back to their regular wardrobe.

Based on product type, the maternity wear market is segmented into top wear, bottom wear, dresses and gowns, and innerwear. The top wear segment held a significant market share in 2020. The evolution of maternity clothing has progressed towards a more fashionable approach, with women becoming more discerning about the style and comfort of their maternity clothes. Nowadays, expectant mothers are highly conscious of their physical appearance during pregnancy, resulting in various maternity wear options available based on their preferences and occasions. These clothes are designed with a loose, comfortable cut that includes features such as elastic, tabs, and stretchable fabrics like elastin and spandex, providing expectant mothers with additional comfort during their pregnancy. As a result, the comfort and ease provided by these garments are driving growth in the maternity wear market.

The global maternity wear market is divided into five major regions, namely North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South and Central America (SAM). In 2020, the Asia Pacific region held the largest share of the global maternity wear market, whereas North America is projected to exhibit the highest CAGR during the forecast period. The market growth in the Asia Pacific region can be attributed to the increasing expenditure by new mothers on first pregnancy photo shoots, along with the rising purchasing power of women in the region. As per the World Bank report of 2020, the number of births per woman in countries like India, China, and Argentina is relatively higher than other countries. This is expected to boost the demand for maternity clothing in these nations in the forecast period.

Impact of COVID-19 Pandemic on Maternity Wear Market

The COVID-19 pandemic had a significant negative impact on various industries, resulting in lockdowns, travel bans, shutdowns of manufacturing units, and supply shortages. The maternity wear market was also affected during the initial phase of the pandemic due to these factors. The impact was felt across the consumer goods sector, especially in the textile, apparel, and fashion industries. In Europe's textile sector, production declined by 26.9% during April-June 2020, when global COVID-19 cases peaked, compared to 2019. However, textile product imports in Europe saw a significant increase of 154.2% during the same period.

The report segments the maternity wear market as follows:
Based on product type, the maternity wear market is segmented into top wear, bottom wear, dresses and gowns, and innerwear. Based on distribution channel, the maternity wear market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the maternity wear market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South and Central America (SAM).

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