The scope of our recent study on the “Frozen Bakery Products Market Forecast to 2031 – Global Analysis – by Product Type, Category, Distribution Channel, and Geography” includes the factors fueling the frozen bakery products market growth, revenue estimation, and forecast, market share analysis, and the identification of significant market players and their key developments.
The frozen bakery products market size was valued at US$ 11.09 billion in 2023 and is projected to reach US$ 16.53 billion by 2031; it is estimated to register a CAGR of 5.1% from 2023 to 2031.
Hectic work schedules are changing the lifestyle and eating habits of consumers, thereby increasing their dependency on convenience foods and frozen food products. Convenience foods, such as frozen bakery products, allow consumers to save time and effort associated with ingredient shopping and baking preparations. The food industry is witnessing a surge in the consumption of high-quality convenience food. Frozen bakery products also save the effort and time spent on food preparation and provide the convenience of storage. According to the “2023 Power of Frozen in Retail” by The Food Industry Association and the American Frozen Food Institute, frozen food sales in the US increased by 7.9%, reaching US$ 74.2 billion over the year ended July 2023. The Millennial and Gen X populations are the major consumers of these products, shopping mostly in supercenters and through online channels. As per the government of Canada, the retail sales of frozen bakery products in Canada were reported to be US$ 280.8 million in 2022. As per the International Institute of Refrigeration, the sales of frozen foods increased by 3.6% in volume, reaching 3.91 million metric tons in 2022, compared to 3.77 million metric tons in 2021, in Germany.
The bread and rolls segment is anticipated to hold a significant frozen bakery products market share. Frozen bread and rolls offer the convenience of having bread and roll options that are easily accessible. These products are available in various sizes, shapes, and flavors, catering to different tastes and preferences. The segment provides a wide array of choices, such as various classes of baguettes, whole grain bread, and specialty rolls, providing convenience without compromising quality. Frozen bakery products, encompassing bread and rolls, are a go-to solution for busy households and can be stored for an extended period. In terms of preparation, the frozen bread and rolls segment offers a user-friendly experience and only requires baking. This streamlined process allows experienced and novice bakers to achieve delicious results without investing extensive time and effort.
Europe accounted for a remarkable share of the frozen bakery products market in 2023. Germany and the UK are the largest markets for frozen bakery products in Europe. Total sales of frozen products in Germany reached ~4 million metric tons in 2022 from ~3.7 million metric tons in 2021, according to the data survey by “Dti-das Deutsches Tiefkühlinstitute,” the Association of the Frozen Food Industry in Germany. As busy lifestyles become more prevalent, German consumers seek convenient food options requiring minimal preparation time. The demand for frozen bakery products, such as frozen bread, rolls, and pretzels, is fueled by consumer demand for convenience without compromising the quality and freshness associated with conventional German baking. Health-conscious options such as whole-grain, organic, and gluten-free products are also gaining traction in the country.
The convenience offered by frozen bakery products aligns with the growing trend of online grocery shopping. In the UK, the demand for frozen food surges owing to changing consumer preferences, inflation, and the growing trend toward reducing food waste. As consumers become more conscious of their environmental impact, there is a greater emphasis on reducing food waste and utilizing sustainable food options. Frozen foods offer a solution to this challenge, as they have a longer shelf life than fresh produce, reducing the likelihood of spoilage and waste. Additionally, with an increasing focus on convenience and baking preparation, frozen bakery products provide a convenient option for consumers without extensive preparation or baking.
Based on category, the gluten-free segment is projected to register the fastest CAGR from 2023 to 2031. Gluten can cause digestive issues, which can lead to celiac disease, gluten ataxia, and wheat allergy. According to Johns Hopkins University, in 2022, as many as 1 in every 133 US citizens (~1% of the population), or over 2 million citizens, were suffering from celiac disease. In 2020, a pediatric screening study conducted by 10,000 children in Colorado, US, found that 2.4% of the total number of children had an initial positive celiac disease test. The growing health concerns related to gluten are driving the demand for gluten-free products among consumers. A gluten-free diet helps ease symptoms of celiac disease and other medical conditions linked with gluten consumption. Gluten-free frozen bakery products are prepared with white rice flour, tapioca starch, and soy flour to replace traditional grain ingredients. Thus, frozen bakery product manufacturers are focusing on expanding their product portfolio of gluten-free products to attract a wider consumer base and enhance the long-term prospects of gluten-free foods. In addition, these products allow individuals to indulge in a range of baked treats without the need for meticulous gluten-free baking preparations.
Asia Pacific is expected to register the fastest CAGR in the global frozen bakery products market from 2023 to 2031. In recent years, consumer demand for frozen food has increased in Asia Pacific. China, India, Japan, and a few countries in Southeast Asia are witnessing a growing demand for frozen bakery products. The expansion of e-commerce platforms and improved cold chain logistics have also made the products widely accessible. In China, the demand for ready-to-eat foods, such as canned foods, frozen and refrigerated foods, and meal kits or prepared dishes, has increased. The government support and funding for the food processing sector and investments in infrastructure play a significant role in driving the market. In India, the government invests in building long-term cold storage and distribution hubs of up to 5,000 MT capacity under the Mission for Integrated Development of Horticulture scheme. It includes credit-linked subsidies, amounting to 35% of the capital cost of the project or 50% in northeast and hilly areas. Thus, the market is expanding rapidly, supported by changing lifestyles, technological advancements, and increased consumer awareness in Asia Pacific.
The report includes the segmentation of the global frozen bakery products market as follows:
The global frozen bakery products market is segmented based on product type, category, and distribution channel. In terms of product type, the market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. Based on category, the market is segmented into gluten-free and conventional. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
By geography, the market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The frozen bakery products market in Europe is sub-segmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific frozen bakery products market is further categorized into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The South & Central America market is further categorized into Brazil, Argentina, and the Rest of South & Central America..
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