The scope of our recent study on the "Eyelash Adhesives Market Forecast to 2031 - Global Analysis - by Type, Distribution Channel, and Geography" includes the factors fueling the eyelash adhesives market growth, revenue estimation, and forecast, market share analysis, and the identification of significant market players and their key developments.
The eyelash adhesives market size is projected to reach US$ 2.08 billion in 2023 to US$ 2.97 billion by 2031; it is estimated to register a CAGR of 4.6% from 2023 to 2031.
Eyelash adhesives are specialized adhesives designed to secure fake eyelashes to the natural lash line. They come in various colors, including clear, black, and latex-free alternatives. Latex-free adhesives are suited for persons allergic to latex, providing a safer option without sacrificing functionality. The global eyelash adhesives market is segmented based on type, distribution channel, and geography.
The global eyelash adhesives market is driven by factors such as the rising demand for eyelash extensions and the growing influence of social media. Eyelash extensions offer a convenient way to increase the length and volume of eyelashes. The extensions reduce the need for daily mascara application and eyelash curling. The demand for beauty products such as eyelash extensions increases during special occasions such as weddings, parties, and festivals. Further, various brands maintain active profiles on social media, regularly posting content, interacting with followers, and building a loyal customer base. Makeup trends often go viral on social media, and products associated with these trends, such as eyelash extensions, witness a surge in demand, thus driving market growth.
Eyelash extensions offer a convenient way to increase the length and volume of eyelashes. The extensions reduce the need for daily mascara application and eyelash curling. They provide a semi-permanent solution as they can last several weeks. Thus, eyelash extensions are more convenient than daily makeup routines for busy individuals looking to streamline their beauty routine. Beauty influencers from different cultures, particularly from East Asia where eyelash extensions have been popular for years, have influenced beauty standards. The demand for beauty products such as eyelash extensions increases during special occasions such as weddings, parties, and festivals.
Various demographics, including different age groups and gender identities, significantly use eyelash extensions. Young generations, particularly millennials and Gen Zs, are more inclined to spend on beauty and self-care products, further driving the demand for eyelash extensions. As a result, the eyelash extensions market has responded with a wide range of price points, making the products accessible to a broad audience. The beauty industry is lucrative, and many market players have entered the market, increasing the availability of eyelashes and DIY kits. In Jan-2024, Vin Lash launched a guide on "A Definitive Guide to Purchasing Wholesale Eyelash Extensions" to help people understand the eyelash extension trends. In April-2024, BL Lashes launched eyelash extension glue introducing Optimo long-lasting lash glue. Modern eyelash adhesives have better formulations, providing strong adhesion, long-lasting results, and gentle application on skin. The adhesives are available in a variety of options tailored for sensitive skin and with waterproofing benefits and fast curing time. Thus, the growing demand for eyelash extensions fuels the eyelash adhesives market growth.
North America accounted for a remarkable share of the eyelash adhesives market in 2023. The US is largest markets for eyelash adhesives in North America. The US is one of the prominent countries in North America that is majorly contributing to the eyelash adhesives market growth in the region. Moreover, women in the US are highly influenced by the makeup looks created by celebrities. These celebrities are promoting eye makeup with long and fuller lashes. Thus, women in the country are rapidly demanding eye makeup products, especially eye shadows and false eyelashes, owing to the rising influence of social media influencers and celebrities. This factor is majorly driving the demand for eyelash adhesives in the country. In recent years, women have preferred false eyelashes over mascara as prolonged use of mascara can brittle the natural eyelashes. Additionally, rising trend of doing dramatic eye makeup for Halloween parties and other such events to create a fascinating look also boosts the demand for eyelash adhesives in the US.
Based on distribution channel, the online retail segment is projected to register the fastest CAGR from 2023 to 2031. A growing number of internet users, a fast-paced lifestyle, easy access, shopping convenience, 24/7 availability, and an extensive range of products to choose from various categories are among the factors driving the eyelash adhesives market growth for the online retail segment. Moreover, discounts and offers on products, discussion portals, different promotion strategies, and easy payment options also propel the market growth for the segment. Consumers can save money while purchasing products of their choice online within their budget range without compromising on content, brand, and quality, which makes online stores a popular channel. The trust of consumers plays a vital role in determining the demand for a specific product. The customer's orders are largely reckoned through websites such as Nykaa, eBay, and Amazon, wherein this e-commerce focuses on having brand follow-ups regularly. Also, companies are investing in developing e-commerce websites to market their products without the need for any third-party distribution channel.
Asia Pacific is expected to register the fastest CAGR in the global eyelash adhesives market from 2023 to 2031. The Asia Pacific eyelash adhesives market is experiencing significant growth owing to factors such as rapid urbanization, remarkable economic development, cultural diversity, and growing adoption of emerging makeup trends. Moreover, countries such as China, South Korea, and Japan are among the major cosmetic and personal care products manufacturers due to the growing popularity of their unique makeup and skincare routines. Many beauty influencers are launching video tutorials on creating different looks using makeup and are gaining high popularity among viewers. Therefore, manufacturers of false eyelashes are collaborating with these beauty influencers to promote their products, which is expected to open immense opportunities for eyelash adhesives in the coming years.
Global Eyelash Adhesives Market Breakdown - by Region
The report includes the segmentation of the global eyelash adhesives market as follows:
The global eyelash adhesives market is segmented based on type and distribution channel. In terms of type, the market is segmented into strip lash adhesive and individual lash adhesives. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others.
By geography, the market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The eyelash adhesives market in Europe is sub-segmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific eyelash adhesives market is further categorized into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The South & Central America market is further categorized into Brazil, Argentina, and the Rest of South & Central America.
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