The scope of our recent study on the "Europe E-Bike Market Forecast to 2028 - COVID-19 Impact and Analysis - by Battery Type (Lead-Acid, Lithium-Ion Polymer, and Lithium-Ion), Class Type (Class-I, Class-II, and Class III), Motor Type (Mid-Motor and Hub Motor), and Mode (Pedal Assist and Throttle)" includes the description of factors fueling the market growth, estimation and forecast of revenue, and identification of significant market players and their key developments, along with providing analysis of market share.

The Europe e-Bike market is projected to reach US$ 48,810.57 million by 2028 from US$ 11,706.81 million in 2021; it is expected to grow at a CAGR of 22.6% from 2021 to 2028.

Air pollution in European cities is mainly caused by road transport, which is responsible for approximately 40% of NOX emissions in the EU, with diesel-powered vehicles being the main contributors, according to a report by the European Parliament. Due to the increasing awareness among the population about the harmful effects of vehicle emissions on the environment and traffic congestion in major cities caused by the growing number of private cars, consumers are shifting their preference from personal vehicles to alternatives such as public transport and bicycles. The use of bicycles for commuting and recreation offers numerous socioeconomic, health, and environmental benefits, leading to a rise in demand for bikes and e-bikes in Europe.

The Europe e-bike market is segmented on the basis of battery type, class type, motor type, mode, and geography. On the basis of battery type, the market is segmented into lead-acid, lithium-ion polymer, and lithium-ion. In 2020, the lithium-ion segment held the largest share of the market, and the market for this segment is expected to grow at the fastest rate during the forecast period. Based on class type, the e-bike market is segmented into Class-I, Class-II, and Class III. In 2020, the Class II segment held the largest share of the market. On the basis of motor type, the market is bifurcated into mid-motor and hub motor. The mid-motor segment held a larger market share. The European e-bike market, by mode, is bifurcated into pedal assist and throttle. In 2020, the pedal assist segment accounted for a larger share in the market.

The e-bike market in Europe is divided into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The UK held the largest market share in 2020, and it is expected to grow at the highest rate during the forecast period. The primary drivers of this market growth are a significant shift in consumer preference towards bikes and electric mobility, and the government's support for the use of electric vehicles. The European Parliament and Council have taken steps to protect road accident victims by excluding e-bikes from insurance obligations, as part of a set of rules. This initiative is an example of the government's support for electric vehicle use.

Impact of COVID-19 Pandemic on Europe E-Bike Market

The e-bike segment of the automotive sector in Europe experienced disrupted supply chains, causing a brief slowdown for prominent mobility and transportation industry players in the region. Delays in production and delivery of bike parts resulted in the manufacturing process coming to a halt. Social restrictions on operations at facilities, limited workforce mandates, temporary plant shutdowns, and scarcity of raw materials contributed to this situation. Additionally, fewer available trucks and limited workers caused slower unloading from container ships, leading to shipment delays. The pandemic-related reduction in disposable incomes due to layoffs and salary cuts, as well as uncertainties related to the pandemic, confined household budgets to essential goods and temporarily reduced the demand for e-bikes among European countries in 2020. According to Eurostat, the EU's statistical service provider, household consumption in Europe reduced by 8% due to pandemic-related restrictions and norms, and the reduction was even higher in countries with severe lockdowns.

The COVID-19 pandemic led to a surge in popularity of cycling, resulting in a significant increase in demand for e-bikes across Europe. As lockdowns were lifted in the latter half of 2020 and 2021, many people turned to e-bikes as a preferred form of exercise, particularly in developed nations like France and Italy. In fact, the European Cyclists' Federation reported that Italy began offering a 60% cashback incentive, up to approximately US$ 610, on each e-bike or bicycle purchase since the second half of 2020 to encourage the adoption of e-bikes.

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