Rising Demand for Smart Connectivity and Compact Purifiers to Drive Europe Air Purifiers Market During 2022-2028
According to our latest market study on ""Europe Air Purifiers Market Forecast to 2028 - Analysis - by Mechanization, Technology, Connectivity, and End User,"" the market is expected to grow from US$ 3,605.16 million in 2021 to reach US$ 6,800.39 million by 2028; it is anticipated to grow at a CAGR of 9.6% from 2022 to 2028.
European consumers are becoming techno-savvy and demanding advanced connectivity-based solutions. The new smart connectivity through Wi-Fi and Bluetooth is improving the human and device interface experience. Moreover, the advent of voice control assistance such as Alexa and Google voice is driving the Europe air purifiers market growth. European countries such as Germany, Italy, France, and the UK have a strong customer base that prefers premium quality products. Companies in the region are offering advanced, compact, and smart connectivity-based products. For instance, in February 2022, Blueair Launched DustMagnet air purifier. This technologically advanced air purifier is designed to catch small dust particles. In August 2020, VOCOlinc, a US-based company, introduced VAP1 smart air purifier that can be controlled by app and Siri for major European economies such as Germany, Italy, France, and the UK. Such strong potential for smart connectivity technology in European countries is fueling the Europe air purifiers market growth. Due to the rising demand for air purifiers, Camfil expanded its R&D unit in Trosa, Sweden, in 2021. This R&D unit is intended to meet the rising air filtration solutions.
Manually connected air purifiers are on the verge of vanishing due to the high preference of customers for purifiers enabled with Bluetooth connectivity. The Europe air purifiers market players are offering products with either one or both Bluetooth and Wi-Fi. Traditionally, manual air purifiers have been the major contributors to the Europe air purifiers market due to their low costs. However, the gradual increase in the adoption of smartphones and rise in the techno-savvy customer base propelled the popularity of purifiers enabled with other modern technologies. Countries such as Germany, the UK, Spain, and Italy have high per capita disposable income; moreover, populations in these countries are high adopters of advanced technologies.
The Europe air purifiers market analysis is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Domestic manufacturers are investing in the development of advanced technology in air purification to offer enhanced control and air quality. For instance, DIRAC NANOTECNOLOGY from Italy offers Albero air purifiers with 3 devices in 1 compact solution. Further, in October 2020, Osram, a Germany-based company, introduced compact air purifier suitable for cars that offers protection from germs. Such improvement in size and connectivity is driving the Europe air purifiers market size.
The Europe air purifiers market analysis has been carried out based on mechanization, technology, connectivity, and end-user Based on mechanization, the Europe air purifiers market is further segmented into HEPA, activated carbon, and ion & ozone. In terms of technology, the Europe air purifiers market is segmented into ionization, absorption, chemisorption, photocatalytic oxidation, plasma, ozone, and ultraviolet. Based on connectivity, the market is segmented into manual, Bluetooth, and Wi-Fi. In terms of end-user, the market is segmented into commercial, residential and industrial.
Ab Alfaintek OY; Airfree; Blueair; BONECO AG; Dyson Ltd; De'Longhi S.p.A.; Daikin Industries, Ltd.; Honeywell International, Inc.; Koninklijke Philips N.V.; and Natéosanté are among the key players profiled during the Europe air purifiers market study. In addition, several other important market players were studied and analyzed during the course of the market research study to get a holistic view of the global Europe air purifiers market share and its ecosystem.
The demand for air purifiers increased due to the rise in concern about safety from SARS-CoV-2. People were staying indoors in 2020 due to lockdown implemented by governments, which increased the sales of air purifiers in the residential sector. Thus, the rising air pollution and contamination from viruses and bacteria is providing growth opportunities to the Europe air purifiers market players.
In the wake of COVID-19, European companies developed new air purifiers capable of removing SARS-CoV-2 from the air. For instance, a portable air purifier and sanitizer manufacturer produced purified air free from bacteria, airborne viruses, solid impurities, and other pollutants to cater to Eastern Europe and Ireland. Moreover, the European governments also provided support to educational institutes such as schools that lacked central air conditioning systems to have mobile air purifiers. Since the COVID-19 outbreak, the awareness of respiratory diseases has increased. Thus, with the rising concern toward health, the installation of air purifiers is expected to increase during the forecast period.
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