According to the new research report titled “Electronic Article Surveillance Market Forecast to 2028 – COVID-19 Impact and Global Analysis”, the market is expected to reach US$ 1,484.00 million by 2028 and register a CAGR of 4.9% from 2022 to 2028.

The rising investment by retail brands to expand their footprint across the globe is increasing the number of retail outlets of fashion & apparel, cosmetics & pharmaceuticals, and supermarkets & groceries. A few of the major retail brands focused on increasing their retail footprint are mentioned below:

• In November 2022, JD Sports announced its plan to open 15 retail stores in Canada by 2023. This strategy is undertaken to expand the company’s retail footprint in the country.
• In October 2022, Miniso announced the launch of US$ 2 plus stores In Canada. These stores were established in the country to manufacture low-cost, high-quality products for the growing customer base.
• In December 2022, REWE announced the launch of its fully automatic store in Germany to expand its footprint and increase the adoption of technologies.
• In June 2022, Mango announced its intentions to open 70 new retail stores in France by 2025. Under its expansion strategy, the company is expected to establish 300 stores in France by 2025.

Thus, the growing number of initiatives by global retail brands to expand their outlets across the globe is increasing the need for various security solutions to prevent shoplifting, thereby boosting the demand for electronic article surveillance systems, thereby contributing to the electronic article surveillance market growth.

According to CNBC news, there was a rise of 50% in shoplifting cases in the US in 2022 compared to 2021. Target, a department store chain, reported a loss of more than US$ 400 million in its profit for the fiscal year 2022. According to Deep Sentinel Corp, there were more than 548,000 shoplifting cases in 2021 in US retails. Thus, the rise in the incidence of shoplifting and theft is fueling the need for electronic article surveillance solutions and thereby impacting the electronic article surveillance market. To handle shoplifting cases in the country, EAS providers are launching new products. For instance, in October 2022, Checkpoint Systems, a provider of retail technology solutions, launched a modular RFID electronic article surveillance solution named SFERO. This solution will help to reduce product loss across retail stores. Thus, new product launches to prevent shoplifting and product misplace will contribute to the increasing demand for electronic article surveillance in the US, thereby contributing to the electronic article surveillance market growth.

The global electronic article surveillance market size is segmented based on component, product type, application, and geography. Based on component, the electronic article surveillance market is segmented into electronic tag, electronic antenna, deactivator/detacher, and others. Based on product type, the electronic article surveillance market is categorized into radio-frequency, acoustic-magnetic, electromagnetic, and microwave systems. Based on application, the electronic article surveillance market is classified into apparel & fashion accessories, cosmetics & pharmaceuticals, and supermarkets & grocery stores. The electronic article surveillance market size, based on region, is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM).

Key Findings of Study:

The rise in shoplifting cases in the US is considered one of the major factors driving the sales of electronic article surveillance solutions in North America, which is eventually boosting the electronic article surveillance market. According to an article in the New York Post in January 2022, National Retail Federation stated that the total store losses increased from US$ 453,940 per US$ 1 billion in sales in 2015 to US$ 719,458 in 2020. The rise in shoplifting cases will require the need for installation of electronic article surveillance solutions and contribute to the increased demand for these solutions in North America. Moreover, North America is one of the fastest-growing economies in the world, and the existence of a large number of supermarkets boosts the adoption of security solutions to reduce theft and shoplifting cases. According to Bscholarly LLC, in January 2023, Walmart and 7-Eleven were considered among the top three largest supermarket chains in the world. North America has ~7,800 7-Eleven stores and more than 5,000 Walmart stores. The presence of a large number of supermarkets across the region is propelling the growth and need for electronic article surveillance across the retail industry in North America, which is likely to drive the electronic article surveillance market forecast.

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