Increasing Demand for Brain Supplements Among Elderly Population Drives Brain Health Supplements Market During 2022-2028

According to our latest study on "Brain Health Supplements Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Product, Application, Dosage Form, Distribution Channel, and Age Category," the market is expected to grow from US$ 6,634.3 million in 2021 to US$ 14,249.5 million by 2028; it is estimated to grow at a CAGR of 11.7% from 2022 to 2028. The brain health supplements market growth is primarily attributed to the growing prevalence of major depressive disorders and the increasing demand for brain supplements among the elderly population. However, the lack of regulations and false claims by manufacturers hinder the market growth.

The US, the UK, Canada, Japan, China, India, South Korea, and many other countries are focused on the modernization of healthcare facilities and improvements in healthcare services. The subsequently rising life expectancy of people leads to the growth of the geriatric population in these countries. According to data published by the World Health Organization (WHO) in February 2018, the elderly population is estimated to rise from 12% in 2015 to 22% by 2050. Moreover, per the US Census Bureau report, the number of people with age 65 and above is anticipated to grow from 46 million (~15% of the population) in 2016 to more than 98 million (~24% of the population) by 2060 in the US. The World Population Ageing report published in 2018, by the United Nations, states that Europe had the world's highest percentage (i.e., 25%) of people aged more than 60 in 2017. Furthermore, all regions of the world, except Africa, would have ~25% or more of their populations aged 60 and above; underdeveloped and developing countries would account for ~80% of this growth.

Aging causes changes in brain size, cognition, and vasculature, and the changes happen at all levels, from molecular to morphological. The brain changes that may affect cognition and behavior occur due to molecular aging, tissue aging, intercellular and intracellular aging, and organ changes. The cases of stroke, dementia, and white matter lesions also rise with age, as does the level of memory impairment with alterations in neurotransmitter and hormone levels. Elderly people with an inadequate intake of micronutrients and antioxidants may be at a higher risk of alterations in brain functioning, and loss of mental and emotional abilities. With growing age being a major risk factor for dementia and cognitive impairment, cognitive fitness has become crucial in the last several years. Currently, there are no effective preventive strategies available for cognitive decline. Brain supplements are among the most common alternative and complementary medicines used by patients. Thus, the increasing demand for brain supplements among the elderly population bolsters the growth of the brain health supplements market.

Impact of COVID-19 on Brain Health Supplements Market

The COVID-19 pandemic led to a rise in the incidence of clinical disorders such as anxiety, depression, post-traumatic stress disorder (PTSD), and insomnia. According to the report published by KAISER FAMILY FOUNDATION in 2022, concerns related to mental health have grown during the pandemic, involving suicidal ideation. According to the National Library Medicine, published in 2022, ~50.9% suffered from anxiety, 57.4% from stress, and 58.6% from depression during the health crisis in Mexico. Furthermore, in 2018, before the pandemic, the rate of anxiety disorder was 14.3% in the Mexican population, followed by mood disorders at 9.2%. However, during the pandemic, the anxiety rate increased to 48% while the incidence of depression rose to 18%. These conditions led to greater awareness of mental disorders among people, triggering the demand for brain health supplements. The nutrition insight article revealed that nearly two-thirds (62%) of French people paid more attention to their health during the pandemic.

New Product Launches to Bolster Brain Health Supplements Market Growth

Brain health supplements contain natural molecules, herbal extracts, vitamins, and minerals. These products assist in the enhancement of memory, attention, and focus; management of depression and mood; and improvement of sleep and recovery pace. Some of these products also exhibit antiaging properties and stimulate longevity. Therefore, companies in the brain health supplements market are launching various products to enhance the treatment outputs. A few of the recent developments related to the brain health supplements market are mentioned below:

- In November 2021, Danone launched Souvenaid in powder form. Souvenaid is a medical nutrition drink that supports memory function in the early stages of Alzheimer's disease.

- In October 2021, Danone India launched AptaGrow. This health drink for children aged 3-6 will be made available in chocolate and vanilla flavors. It is a scientifically designed health drink with 37 nutrients that includes a unique blend of prebiotics and DHA for the cognitive and physical development of children.

- In January 2022, HVMN Inc. launched HVMN Ketone 2.0 (Ketone-IQ). The company had plans to begin its pre-sales in November 2021, followed by a public launch in January 2022. The product delivers energy to power the brain and body.

- In June 2021, Motiva Supplements launched Neuro Booster, which proposes the higher absorption of six key functional foods. It is the first-ever clinically proven product to help enhance Alzheimer's patients and improve brain health.

In February 2019, Reckitt Benckiser Group plc. launched Neuriva, a clinically proven brain health supplement, in the US market. The product is based on a patented coffee bean extract. The firm has also developed a mobile app to complement this supplement with tailored brain training programs.

Thus, the active participation of market players through innovations and product developments is likely to bring new trends to the brain health supplements market in the coming years.

Based on product, the brain health supplements market is segmented into natural molecules, herbal extracts, and vitamins & minerals. In terms of application, the market is segmented into memory enhancement, attention & focus, depression & mood, sleep & recovery, antiaging & longevity, and others. The brain health supplements market, by dosage form, is segmented into tablets, capsules, and others. Based on distribution channel, the brain health supplements market is segmented into supermarket & hypermarket, drug store, online, and others. In terms of age category, the market is segmented into adults, children, and elderly. By geography, the brain health supplements market is segmented into North America (US, Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and Rest of Europe), Asia Pacific (China, Japan, India, Australia, South Korea, and Rest of Asia Pacific), the Middle East & Africa (UAE, Saudi Arabia, South Africa, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

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