The scope of our recent study on the "Blueberries Market Forecast to 2031 - Global Analysis - by Form, Category, End Use, and Geography" includes the factors fueling the blueberries market growth, revenue estimation, and forecast, market share analysis, and the identification of key market players and their developments.

The blueberries market size is projected to reach US$ 15.81 billion in 2023 to US$ 27.85 billion by 2031; it is estimated to register a CAGR of 7.3% from 2023 to 2031.

The global blueberries market is witnessing significant growth owing to the rising awareness of the nutritional benefits of blueberries among consumers, increasing demand from the food service and food processing sectors, and surging imports of fresh blueberries in developing countries. Blueberries are low-calorie fruits with high vitamin C and vitamin K content. They are packed with antioxidants, particularly anthocyanins, that help curb the free radical oxidative stress, offering anti-cancer effects. Blueberries have a low glycemic index, which does not cause a spike in blood sugar levels. Further, people also consume blueberries with low-calorie food items to aid their weight loss process. Thus, the rich nutrition profile of blueberries and rising health consciousness are the key factors driving the market growth.

Governments of major blueberry-producing countries are implementing multiple policies, financial incentives, campaigns, and research programs, especially to enhance productivity and improve quality. Such government initiatives aim at boosting domestic production and enhancing the country's position as an exporter of blueberries worldwide. In the US, the Federal Government has implemented programs to support blueberry growers. In November 2023, the US Department of Agriculture funded a US$ 497,827 grant under the Agriculture and Food Research Initiative for the project titled "Expanding Southern Highbush Blueberries to Underserved Regions of Southeastern US." The project was conducted by Auburn University professors and Alabama Agricultural Experiment Station researchers.

One of the most significant future trends in the global blueberries market is the emphasis on the year-round availability of blueberries. Advanced farming practices, improved storage technologies, and the diversification of global production have enabled retailers to offer fresh blueberries throughout the year. The year-round availability of blueberry has helped the fruit to become a staple in the fresh produce sections of supermarkets, supporting its increasing popularity among consumers. Also, the demand for organic blueberries has increased with the rising focus on health and sustainability. The Packer's Fresh Trends 2024 data revealed that 54% of surveyed consumers reported purchasing blueberries in the past 12 months, a rise from the 2023 (37%) and 2022 (41%) survey, respectively.

Since the start of 2024, the demand for UK-grown blueberries at Tesco has increased by 27%, making blueberries the fastest-sold fruit. The growing sales have encouraged the UK government to take initiatives and implement programs to boost blueberry production. In addition, the retail sales of blueberries in the US increased by 11.1% from 2021 to 2023. In 2024, the US Highbush Blueberry Council launched a shopper marketing and consumer campaign to boost the sales and volume of fresh and frozen blueberries in retail stores across the country. The campaign targeted over 4,000 stores in major markets throughout the US, including retailers such as Target, Sam's Club, Smart & Final, Albertsons Portland, IGA USA, Schnucks, United Supermarkets, Demoulas Market Basket, and Giant Martins.

Asia Pacific accounted for a remarkable share of the blueberries market in 2023. China and India are the largest markets for blueberries in Europe. In the last decade, China has invested heavily in cultivating blueberries, particularly in regions such as Yunnan, Liaoning, Sichuan, Guizhou, and Shandong. As per the International Blueberry Organization, in 2021, China was the top producer with 69,036 hectares of growing area. Consumers tend to consume blueberries fresh; however, they are also consumed in the form of dried snack foods, such as a snack mixture of other dried fruits and tree nuts, or as a standalone snack product. Chinese consumers tend to prefer larger blueberries with relatively higher brix levels, a good appearance, firm texture, and longer shelf-life. China is one of the leading importers of blueberry, mainly from Peru and Chile. Blueberries are generally sold in supermarkets and convenience stores or e-commerce platforms, making them accessible to a broad consumer base. There is a significant rise in blueberry consumption within the food processing industry while making yogurts, juices, and bakery products.

As per the Agricultural and Processed Food Products Export Development Authority (APEDA) report, India is the second-largest producer of different types of fruits. The frozen food processing industry in India holds lucrative opportunities due to the rising blueberry production alongside supportive government schemes for fruit processing. As blueberries gain popularity among health-conscious consumers in India, the Indian agriculture ministry has issued a directive requiring that blueberries imported from Poland be sourced from orchards registered with the National Plant Protection Organization (NPPO) of Poland. This move aims to ensure the safety and pest-free status of the imported fruit.

Based on form, the market is segmented into fresh, frozen, and dried. The fresh segment held the largest share of the market in 2023. Consumers focus on consuming fresh fruits as they perceive them to be healthier than the processed ones. This factor is significantly driving the fresh blueberry consumption, propelling the segment's growth. The fresh form segment in the blueberries market plays a crucial role in the overall demand for blueberries, driven by consumer preferences for fresh and minimally processed fruits. Fresh blueberries are often considered a premium product owing to their nutritional benefits, such as high antioxidant content, vitamins, and fiber. Due to these benefits, fresh blueberries have become popular in various regions, particularly in North America and Europe that focus on consuming healthy and natural products. Blueberries are highly valued for their antioxidant properties and nutritional benefits, making them popular among health-conscious consumers. Also, seasonal availability and pricing aspects are a few other factors that impact the fresh segment of the blueberries. During the peak blueberry season, supply tends to be abundant, leading to lower prices. However, supply might be limited during the off-season, resulting in higher prices. This seasonal fluctuation can impact the overall market dynamics. Further, as consumer become more health-conscious, there is an increasing demand for fresh blueberries due to their high levels of antioxidants, fiber, and vitamins. Blueberries are often perceived as a superfood, making them a staple for consumers looking to enhance their diet with nutrient-dense, natural products. This trend is especially prominent among millennials and Gen Z, who prioritize fresh, organic, locally sourced foods.

Asia Pacific is expected to register the fastest CAGR in the global blueberries market from 2023 to 2031. The increased health awareness and product availability foster the growth of the Asia Pacific blueberries market. The consumption of imported fruits by Asian consumers has grown significantly in the past few years due to a shift in consumer dietary patterns and development in the supply chain. As per the US Department of Agriculture, blueberries are cultivated in 26 Chinese provinces. China is the largest importer of blueberries, mainly from Peru and Chile, accounting for 99.9% of total Chinese imports. The marketing initiatives by Driscoll's and Joyvio have played a crucial role in creating awareness among Chinese consumers about the taste profile of blueberries and their health benefits, thereby driving the market growth.

The report includes the segmentation of the global blueberries market as follows:

The global blueberries market is segmented based on form, category, and end use. Based on form, the market is segmented into fresh, dried, and frozen. In terms of category, the market is segmented into organic and conventional. By end-use industry, the market is segmented into food retail, food processing, and food retail.

By geography, the market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The blueberries market in Europe is sub-segmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific blueberries market is further categorized into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, Morocco, and the Rest of Middle East & Africa. The South & Central America market is further categorized into Brazil, Argentina, and the Rest of South & Central America.

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