The scope of our recent study on the "Biscuits and Cookies Market Forecast to 2031 - Global Analysis - by Product Type, Category, Distribution Channel, and Geography" includes the factors fueling the biscuits and cookies market growth, revenue estimation, and forecast, market share analysis, and the identification of significant market players and their key developments.

The biscuits and cookies market size is projected to reach US$ 87.39 billion in 2023 to US$ 120.15 billion by 2031; it is estimated to register a CAGR of 4.1% from 2023 to 2031.

Consumers, especially in urban areas, are increasingly seeking variety and unique taste experiences in their snacks. This change in consumer preferences has led to an influx of innovative biscuit flavors, ranging from traditional options such as chocolate and vanilla to more exotic variants such as matcha, lavender, and fruit-infused flavors. As consumers are more willing to experiment with new tastes, manufacturers are expanding their portfolios to cater to this growing demand, fostering market growth. For instance, in August 2024, Coca-Cola and The Oreo brands launched two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. The rise of health-conscious consumers has prompted the introduction of biscuits infused with natural flavors, organic ingredients, and superfoods such as oats, chia seeds, and quinoa. These healthier flavored options attract a broad demographic, including fitness enthusiasts and individuals seeking balanced diets without sacrificing indulgent flavors. The growing inclination toward premium and gourmet biscuits, particularly among millennials and Gen Z, is also boosting market expansion, as these groups are willing to pay a premium for superior quality and distinctive tastes.

The biscuits segment is anticipated to hold a significant biscuits and cookies market share. Typically, biscuits are a type of bakery product which are unleavened, flat, and hard. They are often sweet and can be created with sugar, chocolate, frosting, jam, cinnamon, or ginger. They can also be savory, similar to crackers. Various types of biscuits are available in the market based on their taste, texture, and ingredients used. The sweet/plain biscuits sub-segment is anticipated to hold a significant biscuits and cookies market share. Sweet/plain biscuits are a delightful treat known for their simple ingredients, i.e., flour, sugar, and butter. These lightly sweetened biscuits highlight their buttery flavor, making them versatile for various occasions. They can be enjoyed on their own, paired with tea or coffee, or used as a base for desserts. Their simple taste appeals to a wide range of palates, making them a popular choice for both children and adults. Additionally, plain sweet biscuits are versatile, and they serve well with various toppings or dips, enhancing their appeal in many culinary settings.

Europe accounted for a remarkable share of the biscuits and cookies market in 2023. The UK and Italy are the largest markets for biscuits and cookies in Europe. The healthy snacking trend is evident in the UK owing to the busy lifestyle of consumers and increasing health consciousness. Consumers are increasingly switching to gluten-free and organic food products, which is anticipated to offer lucrative opportunities for manufacturers to develop gluten-free and organic biscuits and cookie products. International players are entering into the UK market to cater to the increasing demand for these products. In September 2024, KitKat introduced new two-toned cookies and cream biscuit bars that are coated with smooth milk chocolate and white coating.

Italy presents a significant marketplace for biscuit and cookie manufacturers owing to a shift in eating patterns with the surging disposable income and rising demand for convenience food products. The well-established distribution channels such as supermarkets and hypermarkets, online retail, and convenience stores also fuel the biscuits and cookies market growth in the country. Further, online shopping platforms gained tremendous traction during the COVID-19 pandemic, which benefitted the sales of food products. Thus, the diversified retail industry in Italy is expected to offer noteworthy opportunities to the biscuits and cookies market during the forecast period.

Based on category, the sugar-free segment is projected to register the fastest CAGR from 2023 to 2031. Sugar-free biscuits and cookies contain no added sugar and generally contain an artificial sweetener. The demand for sugar-free biscuits and cookies has been attributed to the growing consumer preference for healthier and environmentally conscious food choices. Sugar-free products align with the rising awareness of health concerns associated with added sugar products. Consumers are increasingly looking for products that not only provide convenience but also offer health benefits. Sugar-free biscuits and cookies often contain fewer calories than conventional biscuits and cookies. The increasing awareness of health benefits related to sugar-free options drives consumer preference toward healthier alternatives. The rising consumer inclination toward healthy, sugar-free products has encouraged manufacturers to invest heavily in products without added sugar.

Asia Pacific is expected to register the fastest CAGR in the global biscuits and cookies market from 2023 to 2031. Biscuits and cookies are increasingly popular in Asia Pacific. The market offers a wide variety of biscuits and cookies, including classic plain, chocolate, gluten-free options, and varieties infused with various fruits and flavors. This diverse range of options aims to cater to consumers' various tastes and preferences. The Asia Pacific biscuits and cookies market is expanding rapidly due to the growing consumer interest in snacking options and the increasing demand for convenient, ready-to-eat food products. A rise in disposable income, rapid urbanization, and improved living standards propel the biscuits and cookies market growth. Consumers are seeking healthier and more nutritious food items, leading to increased demand for low-sugar, gluten-free, and high-fiber biscuits and cookies. Moreover, the rising popularity of premium products, growing demand for artisanal biscuits and cookies, and increasing availability of plenty of flavors in biscuits and cookies are expected to create lucrative opportunities for the market. Several international and domestic players in the biscuits and cookies market are adopting strategic initiatives such as partnerships, collaborations, expansions, and product launches to cater to the increasing consumer demand for biscuits and cookies in the region. For instance, in June 2024, Universal Robina Corp expanded Munchy's cookies and biscuits into Southeast Asia after integrating its acquisition into its Malaysian unit.

The report includes the segmentation of the global biscuits and cookies market as follows:

The global biscuits and cookies market is segmented based on product type, category, and distribution channel. In terms of product type, the market is bifurcated into biscuits and cookies. The biscuits segmented is further sub-segmented into sweet plain biscuits, savory biscuits, coated biscuits, filled sandwich biscuits, wafer biscuits, and other biscuits. The cookies segment is further sub-segmented into chocolate chip cookies, shortbread cookies, butter cookies, filled sandwich cookies, and other cookies. Based on category, the market is segmented into sugar-free and conventional. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.

By geography, the market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The biscuits and cookies market in Europe is sub-segmented into Germany, France, the UK, Italy, Spain, Greece, and the Rest of Europe. The Asia Pacific biscuits and cookies market is further categorized into China, India, Japan, Australia, South Korea, Sri Lanka, and the Rest of Asia Pacific. The market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The South & Central America market is further categorized into Brazil, Argentina, and the Rest of South & Central America.

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