The scope of our recent study on the “Beach Towels Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Anti-Microbial and Regular), Material Type (Cotton, Microfiber, Polyester, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)” includes the factors fueling the market growth, revenue estimation and forecast, and market share analysis. It also entails the identification of significant market players and their key developments.

The beach towels market size is projected to grow from US$ 535.06 million in 2022 to US$ 707.15 million by 2028; it is expected to grow at a CAGR of 4.8% from 2022 to 2028. 

Beach towels market is catalyzing owing to the surge in beach tourism and increase in recreational activities at beaches. Beach towels provide a comfortable place to sit or lie down, they also protect the person from the hot sand and prevent the beach chair from getting sand on it. The flourishment of e-commerce is providing lucrative growth opportunities to the beach towels market. The market is highly competitive due to the presence of several regional and global players. Players operating in the beach towels market are competing on the basis of product quality, price, and product differentiation. 

The global beach towels market is segmented based on type, material type, distribution channel, and geography. Based on type, the market is bifurcated into anti-microbial and regular. The anti-microbial segment held a larger share of the global market in 2021. As consumers are becoming more conscious about clothes and fabrics they use, their wise decision-making is driving the antimicrobial segment growth. Apart from rising health consciousness, increasing purchasing power and growing healthcare expenditure are providing lucrative growth opportunities. 

The global beach towels market is segmented into five main regions—North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. Europe is expected to be the fastest-growing region during the forecast period. The sun & beach tourism is the largest tourism sector in Europe, as people prefer ocean-side vacations. The sun & beach holidays are quite popular across the Eastern European countries, such as Slovenia, Croatia, and Greece. According to the Centre for the Promotion of Imports from developing countries' report published on January 28, 2021, 50% of Italians preferred beach holidays, far above the average European in 2020. Also, France, Germany, and the UK are significant sun & beach tourism markets. These factors are accelerating the beach towel market growth across the region.

Impact of COVID-19 Pandemic on Beach Towels Market

The global economy was hit hard due to the COVID-19 pandemic. Governments of various countries took possible steps in the form of country-wide lockdowns to restrict the spread of SARS-CoV-2, which directly impacted the growth of industrial sectors. Various measures implemented to combat the spread of SARS-CoV-2 hampered the tourism sector and industries such as packaging, consumer goods, automotive & transportation, textiles, and building & construction. The sudden closure of national and international boundaries disrupted the operational efficiencies and value chains. In the early phase of pandemic, the fear of contracting infection due to social contact devastatingly affected beach tourism, which is dependent on traveling and mobility. The pandemic completely halted beach tourism in the first half of 2020, adversely impacting the beach towels market. 

The report includes the segmentation of the global beach towels market as follows:

The global beach towels market, by type, is bifurcated into anti-microbial and regular. Based on material type, the beach towels market is segmented into cotton, polyester, microfiber, and others. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, speciality stores, online retail, and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The North America beach towels market is further sub-segmented into the US, Canada, and Mexico. The Europe market is sub segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Asia Pacific beach towels market is divided into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The MEA market is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The South & Central America market is segmented into Brazil, Argentina, and the Rest of South & Central America.

Contact Us
Contact Person: Sameer Joshi
Phone: +1-646-491-9876
Email Id:sales@premiummarketinsights.com