Ad Fraud Detection Tools Market is expected to reach US$ 762.89 million by 2028
According to our latest market study on "Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Type and End User," the market was valued at US$ 252.92 million in 2021 and is projected to reach US$ 762.89 million by 2028; it is expected to grow at a CAGR of 17.1% from 2021 to 2028.
Market Overview
As fraudulent activities in advertising continue to rise, many companies are turning to advertising fraud detection and prevention tools to reap various benefits, including optimizing ad spending, proactive campaign monitoring, and maximizing campaign ROI. Many companies suffered losses of US$ 42 billion in ad spend due to fraudulent activities in 2019, a 21% increase from the previous year. It is predicted that by 2023, ad fraud losses will reach approximately US$ 100 billion. Therefore, adopting ad fraud detection tools can help companies reclaim their rightful spend and achieve more accurate and lucrative results from their campaigns. Integrating these tools with existing platforms for managing advertising campaigns also enables proactive campaign monitoring and inspection of advertising metrics and fraud detection notifications simultaneously. Anura Script uses JavaScript to collect visitor data and determine whether they are genuine or fraudulent, based on hundreds of data points. Marketing campaigns can be optimized to maximize ROI by reducing ad fraud. Anura Solutions found that the average rate of ad fraud in affiliate marketing campaigns is around 40%, resulting in a loss of $400,000 for every $1 million spent. Ad fraud can waste time, damage brand reputation, and result in legal compliance issues. An integrated ad fraud solution can identify and eliminate fraud in real-time, allowing companies to avoid spending on fraudulent actions and maximize their ROI.
Market Segmentation
The ad fraud detection tools market is divided by type into website and mobile, with the mobile segment holding the largest market share in 2021. The market is also categorized by end user, including e-commerce, travel, finance, gaming, and others, with the finance segment leading the market in 2021. Geographically, the market is segmented into North America, Europe, APAC, MEA, and SAM, with North America having a significant share in the global market in 2021.
Market Dynamics
Various industries have been shaken by the COVID-19 pandemic, with strict restrictions on vehicles and human movement imposed by governments worldwide in response to the rapid spread of the virus. The resulting travel bans, mass lockdowns, and business closures have had a negative impact on economies and numerous industries in different countries. Additionally, lockdowns have led to reduced production of commodities, goods, and services. Matchseries.com reported that ad fraud caused global losses of US$ 35 billion in 2020, while a Campaign Asia report from December 2020 found that 20% of the world's online ad spending is lost to ad fraud. These figures highlight the extent of the problem ad fraud poses for businesses, and the wide variety of ad platforms and options available means that the level of wastage can differ significantly. Large companies, as well as SMEs, are being affected by fraudulent traffic, which has led to increased adoption of ad fraud detection tools. As a result, the global ad fraud detection tools market experienced positive growth in 2020.
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